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- Taking on the PR Agency Haters - Flack's RevengeFlack's Revenge on Tech startups, Want to Go Big? Get PR Help, for the Love of God
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Category Archives: Tech
2020, PR Moment (decade) of Truth
As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We … Continue reading
Posted in PR, Public Relations, Tech, Web 2.0 Hacks, Mashups and Utilities for PR
Tagged disinformation, fake news, journalism
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How to Overcome Startup PR Challenges
Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much … Continue reading
Posted in Branding, PR, Reading Files, Tech, Tech PR
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He fired me and Launched my Career in Tech PR
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope … Continue reading
Posted in Events, PR, Tech, Tech PR
Tagged AES, audio, broadcasting, careers, engineering, NAB
4 Comments
Fostering Insurtech Success at GILS 2019
I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors. Insurtechs demonstrated their wares, and … Continue reading
Posted in Branding, Events, Networking, NY Tech, Tech, Technology
Tagged branding, fintech, insurance, insurtech, PR
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How to Social in 2019: Experts Share their Views
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading
Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized
Tagged Facebook, journalism, marketing, media, PR, social media marketing
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Definers Saga and the State of PR Ethics
I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery … Continue reading
Posted in In the News, Public Relations, Social Media, Tech, Tech PR, Technology
Tagged Definers, disinformation, Facebook, FUD
3 Comments
Content Curation’s Last stand?
Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. … Continue reading
Posted in Apps, In the News, Marketing, NY Tech, PR, PR Tech, Public Relations, Tech
Tagged content marketing, copyright, curation, social media
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Startup PR Myths Busted, via NY Tech Meetup
The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. … Continue reading
NewsWhip’s Benedict Nicholson on Social Data to Boost PR
In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you … Continue reading
Posted in PR Tech, Social Media, Tech, Tech PR, Technology
Tagged engagement, media relations, PR, social media
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Tech has an image problem. How do we fix it?
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading
Posted in Public Relations, Tech, Technology, Uncategorized
Tagged hournalism, media, public relations, Silicon Valley, tech industry
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