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Category Archives: Web 2.0 Hacks, Mashups and Utilities for PR
2020, PR Moment (decade) of Truth
As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We … Continue reading
Posted in PR, Public Relations, Tech, Web 2.0 Hacks, Mashups and Utilities for PR
Tagged disinformation, fake news, journalism
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ENGAGE: NYC Reveals the King of Storytelling
I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading
Content Curation Update and Roundup
I am working on my monthly Windmill Networking content marketing column, and thought it would be a good time to revisit my article Blow Out Your Content Markerting and Lead Social Conversations witih Content Curation, which ran in March. So … Continue reading
Taking Yahoo! Pipes for a Spin
As I posted previously (in "PR and Web 2.0 Hacks, Mashups and Utilities"), Yahoo! Pipes seems like it has great potential for the intrepid Web 2.0 savvy PR professional. It allows you to mix and match Web data sources from … Continue reading
PR and Web 2.0 Hacks, Mashups and Utilities
As I have made pretty clear in this blog, I strongly feel that the Web 2.0 world (including blogging tech, the blogosphere and Wikis) presents challenges for the PR profession, but also opens up important new opportunities. Keeping with this … Continue reading
