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Category Archives: Technology
Turn Your Secret Sauce into a PR Asset with these 4 Steps
But promoting the underlying tech is not the same as hyping a finished product. It may be unclear how it can advance your PR goals. Secrets can build curiosity if you toss out a few crumbs. But the tension must … Continue reading
Posted in Campaign Analysis, Public Relations, Tech, Tech PR, Technology
Tagged core technology, intellectual property, secret sauce
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Breaking Down PR’s Fourth Wall with ABM
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break … Continue reading
Posted in Campaign Analysis, Marketing, Tech, Tech PR, Technology
Tagged ABM, B2B, PR, public relations, sales
1 Comment
Gazelles Learn to Dance with Elephants at InsurTechNY
Insurtech startups and insurance carriers: they’re the perfect combo. Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit. … Continue reading
Posted in Events, NY Tech, PR, Tech PR, Technology
Tagged insurtech, marketing, PR, startup
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Think outside the Block in Promoting your Venture: Join our 10/2 Webinar
Looking to launch or grow a blockchain venture? What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! … Continue reading
Posted in Agency news, Events, NY Tech, PR, Public Relations, Tech PR, Technology
Tagged blockchain, cryptocurrency
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Fostering Insurtech Success at GILS 2019
I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors. Insurtechs demonstrated their wares, and … Continue reading
Posted in Branding, Events, Networking, NY Tech, Tech, Technology
Tagged branding, fintech, insurance, insurtech, PR
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The Internet Killed these 4 Words for Me
Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly … Continue reading
Posted in Current Affairs, Influencer marketing, Marketing, PR Tech, Technology
Tagged Internet, news, PR, social media
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Cover Your Assets to win in PR
We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. I’ve found that most just want great results, they’re not trying to milk an … Continue reading
Building a Fintech Startup: Top Tips, via Betaworks Panel
Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of … Continue reading
Posted in Events, Marketing, NY Tech, PR, Public Relations, Tech PR, Technology
Tagged fintech
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How to Stand out at a Noisy Trade Show (MWC Field Guide)
I am often asked by clients how to build trade show buzz and booth traffic. There are of course some classic ways to drum up traffic, such as offering freebies of some sort. Hot drinks such as tea and coffee … Continue reading
Posted in PR, PR Tech, Public Relations, Tech PR, Technology
Tagged marketing, MWC, public relations, technology, trade show
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Welcome to the Self-correcting Media Maelstrom
If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours … Continue reading
Posted in Current Affairs, In the News, Public Relations, Social Media, Technology, Web 2.0
Tagged Covington, journalism, Michael Cohen, social media, Twitter
1 Comment