Category Archives: Technology

No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Posted on September 1, 2021 by rgeller

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading →

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From Breakthrough IP to Market Leadership

Posted on March 9, 2021 by rgeller

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading →

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

Posted on February 3, 2021 by rgeller

In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.  … Continue reading →

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Breaking Down PR’s Fourth Wall with ABM

Posted on September 15, 2020 by rgeller

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set).  Actors breach this wall when they talk to the audience.  Similarly, PR is being challenged to break … Continue reading →

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Gazelles Learn to Dance with Elephants at InsurTechNY

Posted on December 11, 2019 by rgeller

Insurtech startups and insurance carriers: they’re the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit.  … Continue reading →

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Think outside the Block in Promoting your Venture: Join our 10/2 Webinar

Posted on September 26, 2019 by rgeller

Looking to launch or grow a blockchain venture? What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! … Continue reading →

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Fostering Insurtech Success at GILS 2019

Posted on June 25, 2019 by rgeller

I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors. Insurtechs demonstrated their wares, and … Continue reading →

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The Internet Killed these 4 Words for Me

Posted on June 13, 2019 by rgeller

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly … Continue reading →

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Cover Your Assets to win in PR

Posted on May 14, 2019 by rgeller

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. I’ve found that most just want great results, they’re not trying to milk an … Continue reading →

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Building a Fintech Startup: Top Tips, via Betaworks Panel

Posted on April 11, 2019 by rgeller

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of … Continue reading →

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