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Category Archives: Agency news
Building Bridges to Media and the World in Jerusalem
I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer … Continue reading
Posted in Agency news, Current Affairs, PR, PR Tech, Public Relations, Tech PR, Technology
Tagged Jerusalem Venture Partners, JVP, launch, public relations, startup, tech, technology, VC
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ICOs, the new Press Release for a Blockchain World
Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising … Continue reading
Posted in Agency news, Tech PR, Technology
Tagged bitcoin, blockchain, cryptocurrency, Ethereum, ICO, launch, PR, startup
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Will Ad Tech Stumbles Drive More Budget to PR?
PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading
Posted in Agency news, Branding, Current Affairs, Marketing, PR, Public Relations, Tech
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Crowdsourcing PR Dashboard Advice
A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was … Continue reading
Posted in Agency news, Marketing, PR Tech, Public Relations, Tech PR, Technology
Tagged dashboard, metrics, PR
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Social Tools Summit Cheat Sheet
Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social … Continue reading
See You at Social Tools Summit Boston in 2 Weeks
I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was … Continue reading
Posted in Agency news, Events, Social Media
Tagged social media, Social Tools Summit
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Meetup Explores the Art of the PR Pitch
The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively … Continue reading
Tech PR in Asia: Myths and Misconceptions
As a tech PR agency – one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in … Continue reading
Posted in Agency news, Public Relations
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