Category Archives: Tech PR

Cover Your Assets to win in PR

Posted on May 14, 2019 by rgeller

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. I’ve found that most just want great results, they’re not trying to milk an … Continue reading →

Posted in Tech PR, Technology | Tagged , , | 1 Comment

Building a Fintech Startup: Top Tips, via Betaworks Panel

Posted on April 11, 2019 by rgeller

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of … Continue reading →

Posted in Events, Marketing, NY Tech, PR, Public Relations, Tech PR, Technology | Tagged | Leave a comment

Cheap Trick: Great Band, Lousy B2B Growth Strategy

Posted on April 2, 2019 by rgeller

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading →

Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Public Relations, Tech PR | Tagged , , | Leave a comment

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Posted on March 12, 2019 by rgeller

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.  They’re competing against well-known companies that … Continue reading →

Posted in PR, PR Tech, Public Relations, Tech PR, Technology | Tagged , , , , | Leave a comment

Next Steps in Social Media Marketing

Posted on December 4, 2018 by rgeller

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading →

Posted in Influencer marketing, Interviews, Marketing, Public Relations, Social Media, Tech PR, Uncategorized | Tagged , , , , | 2 Comments

Definers Saga and the State of PR Ethics

Posted on November 28, 2018 by rgeller

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery … Continue reading →

Posted in In the News, Public Relations, Social Media, Tech, Tech PR, Technology | Tagged , , , | 3 Comments

We’ve been hacked! Call the Press!

Posted on October 24, 2018 by rgeller

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading →

Posted in Current Affairs, Tech PR | Tagged , , , , , , | 1 Comment

End of Media Relations – or a new Beginning?

Posted on October 3, 2018 by rgeller

By now, content marketing has become an important part of almost every PR’s arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet.  It offers more runway to … Continue reading →

Posted in Influencer marketing, Marketing, Tech PR | Tagged , , , , , | 1 Comment

I‘m in PR: What’s the Big Idea?

Posted on July 11, 2018 by rgeller

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. Its backlight shines an eerie glow on the presenter’s lower face. This is not just some ad man (or woman). It’s … Continue reading →

Posted in Campaign Analysis, Public Relations, Social Media, Tech PR, Technology | Tagged , , | 1 Comment

Building Bridges to Media and the World in Jerusalem

Posted on June 6, 2018 by rgeller

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last.  But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer … Continue reading →

Posted in Agency news, Current Affairs, PR, PR Tech, Public Relations, Tech PR, Technology | Tagged , , , , , , , | Leave a comment