Category Archives: Tech PR

What’s so Funny about Peace, Hype and Understanding?

Hype has been getting a bad name recently. Trump was under legal scrutiny in NY for variously overhyping or underhyping his assets (depending on the situation). Burger King got sued for inflating their burgers in ads. And many in the … Continue reading

Posted in Current Affairs, Tech PR | Tagged , | Comments Off on What’s so Funny about Peace, Hype and Understanding?

Frank Strong on the State of PR Tech

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview). The PR job of has never been … Continue reading

Posted in PR Tech, Tech PR | Comments Off on Frank Strong on the State of PR Tech

What’s your Hype Cycle Time?

How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading

Posted in Campaign Analysis, Marketing, Public Relations, Tech PR | Tagged , | 1 Comment

No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading

Posted in In the News, Tech PR, Technology | Tagged , | 1 Comment

Introducing PR, Done and Doner!

We are proud to introduce PR: Done and Doner, a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, … Continue reading

Posted in Agency news, Influencer marketing, Interviews, Tech PR | Tagged | Comments Off on Introducing PR, Done and Doner!

You’re out of your Bleeping PR Head – or Should be

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading

Posted in Branding, Campaign Analysis, Marketing, PR, Tech PR | Comments Off on You’re out of your Bleeping PR Head – or Should be

From Breakthrough IP to Market Leadership

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading

Posted in Branding, Campaign Analysis, PR, Public Relations, Tech PR, Technology | Tagged , | Comments Off on From Breakthrough IP to Market Leadership

Turn Your Secret Sauce into a PR Asset with these 4 Steps

In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.  … Continue reading

Posted in Campaign Analysis, Public Relations, Tech, Tech PR, Technology | Tagged , , | Comments Off on Turn Your Secret Sauce into a PR Asset with these 4 Steps

Secret Sauce: What it is, and How to Apply for best PR Results

It can go by various names.  IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom.   I like “secret sauce”.   Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution … Continue reading

Posted in Campaign Analysis, Public Relations, Tech, Tech PR | Comments Off on Secret Sauce: What it is, and How to Apply for best PR Results

Breaking Down PR’s Fourth Wall with ABM

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set).  Actors breach this wall when they talk to the audience.  Similarly, PR is being challenged to break … Continue reading

Posted in Campaign Analysis, Marketing, Tech, Tech PR, Technology | Tagged , , , , | 1 Comment