Category Archives: Tech PR

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Posted on February 3, 2021 by rgeller

But promoting the underlying tech is not the same as hyping a finished product.  It may be unclear how it can advance your PR goals. Secrets can build curiosity if you toss out a few crumbs. But the tension must … Continue reading →

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Secret Sauce: What it is, and How to Apply for best PR Results

Posted on December 7, 2020 by rgeller

It can go by various names.  IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom.   I like “secret sauce”.   Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution … Continue reading →

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Breaking Down PR’s Fourth Wall with ABM

Posted on September 15, 2020 by rgeller

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set).  Actors breach this wall when they talk to the audience.  Similarly, PR is being challenged to break … Continue reading →

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Start Making Sense: Helping Tech Brands tell their Stories

Posted on July 28, 2020 by rgeller

I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking … Continue reading →

Posted in Agency news, Branding, Events, Interviews, Marketing, PR, Public Relations, Tech PR | 4 Comments

Is that paid PR Opportunity worth it? 5 Experts Chime In

Posted on February 12, 2020 by rgeller

They come in various flavors.  The too-good-to-be-true TV spot.  The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.”  The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and … Continue reading →

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Gazelles Learn to Dance with Elephants at InsurTechNY

Posted on December 11, 2019 by rgeller

Insurtech startups and insurance carriers: they’re the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit.  … Continue reading →

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How to Overcome Startup PR Challenges

Posted on November 26, 2019 by rgeller

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding “technology” to PR does not shed much … Continue reading →

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He fired me and Launched my Career in Tech PR

Posted on November 12, 2019 by rgeller

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope … Continue reading →

Posted in Events, PR, Tech, Tech PR | Tagged , , , , , | 4 Comments

Think outside the Block in Promoting your Venture: Join our 10/2 Webinar

Posted on September 26, 2019 by rgeller

Looking to launch or grow a blockchain venture?  What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention.  If the average user is slammed with info and updates, just think about journalists! … Continue reading →

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Cover Your Assets to win in PR

Posted on May 14, 2019 by rgeller

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. I’ve found that most just want great results, they’re not trying to milk an … Continue reading →

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