Category Archives: Tech PR

He fired me and Launched my Career in Tech PR

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope … Continue reading

Posted in Events, PR, Tech, Tech PR | Tagged , , , , , | 2 Comments

Think outside the Block in Promoting your Venture: Join our 10/2 Webinar

Looking to launch or grow a blockchain venture?  What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention.  If the average user is slammed with info and updates, just think about journalists! … Continue reading

Posted in Agency news, Events, NY Tech, PR, Public Relations, Tech PR, Technology | Tagged , | Leave a comment

Cover Your Assets to win in PR

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. I’ve found that most just want great results, they’re not trying to milk an … Continue reading

Posted in Tech PR, Technology | Tagged , , | 1 Comment

Building a Fintech Startup: Top Tips, via Betaworks Panel

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of … Continue reading

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Cheap Trick: Great Band, Lousy B2B Growth Strategy

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading

Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Public Relations, Tech PR | Tagged , , | Leave a comment

How to Stand out at a Noisy Trade Show (MWC Field Guide)

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.  They’re competing against well-known companies that … Continue reading

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Next Steps in Social Media Marketing

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading

Posted in Influencer marketing, Interviews, Marketing, Public Relations, Social Media, Tech PR, Uncategorized | Tagged , , , , | 2 Comments

Definers Saga and the State of PR Ethics

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery … Continue reading

Posted in In the News, Public Relations, Social Media, Tech, Tech PR, Technology | Tagged , , , | 3 Comments

We’ve been hacked! Call the Press!

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading

Posted in Current Affairs, Tech PR | Tagged , , , , , , | 1 Comment

End of Media Relations – or a new Beginning?

By now, content marketing has become an important part of almost every PR’s arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet.  It offers more runway to … Continue reading

Posted in Influencer marketing, Marketing, Tech PR | Tagged , , , , , | 1 Comment