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- Robert Geller on My Crazy Ex-chat Friend
- Hail the Superforecasters: Towards Better Predictions in Tech and PR - Flack's RevengeFlack's Revenge on What’s your Hype Cycle Time?
- Don Bates on Top Tech Words to Banish in 2022
- Paul Geller on Top Tech Words to Banish in 2022
- jordan chanofsky on No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year
Category Archives: Tech PR
PR – a Great Value in a Recession?
Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser, CEO and founder of Renegade Marketing. He … Continue reading
Posted in In the News, PR, Tech PR Leave a comment
My Crazy Ex-chat Friend
In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying). The buzz has been … Continue reading
Insurtech Round Table Explores Startup PR, Success Factors
We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: It was an informative and wide ranging conversation around these questions and others. We … Continue reading
Boo! Now will you cover my PR?
Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to … Continue reading
Posted in PR, Public Relations, Tech PR Tagged Halloween, media relations, PR Comments Off on Boo! Now will you cover my PR?
Frank Strong on the State of PR Tech
I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview). The PR job of has never been … Continue reading
What’s your Hype Cycle Time?
How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading
Posted in Campaign Analysis, Marketing, Public Relations, Tech PR Tagged Gartner, hype 1 Comment
No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year
Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading
Posted in In the News, Tech PR, Technology Tagged public relations, tech PR 1 Comment
Introducing PR, Done and Doner!
We are proud to introduce PR: Done and Doner, a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, … Continue reading
Posted in Agency news, Influencer marketing, Interviews, Tech PR Tagged podcast Comments Off on Introducing PR, Done and Doner!