In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT.
It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying).
The buzz has been deafening and sparked a race to incorporate LLMs and generative AI in commercial solutions. This is all very exciting, because it’s been a mostly (and sorely needed) good news story in the tech industry. And, let’s face it, ChatGPT is cool and opens our eyes to the possibilities of AI.
But recent events illustrate some fundamental laws of hype – such as what goes up must come down. Enthusiasm for the shiny new toy can quickly turn to skepticism and users’ remorse.
Here, I am thinking of news about highly publicized demo glitches, and Bing’s trial AI solution that employs ChatGPT-like tech. NY Times journalist and podcaster Kevin Roose coaxed some really weird responses from Sydney, the name Microsoft developers gave to the chat bot, revealing it to be a clingy, creepy chat companion.
You can check out the full transcript here – and I include a few excerpts below (Kevin’s prompts are in boldface).
We are learning that the new tech may not play well with others. Users are sharing screen shots of weird interactions and erroneous info. The bots are proving themselves to be a little too human, neurotic even.
Guardrails, or better quality control, are clearly needed to tame LLMs. The major vendors say that unleashing them in the wild, and subjecting them to lots of user pounding, is the only way to better understand and improve the AI.
All well and good, but who wants an army of AI bots that might act like Gremlins on an all night, post-midnight feeding frenzy and rampage?
Getting back to Roose, the sordid saga didn’t end well, he wound up killing Sydney, his AI -turned news source and stalker.
If you think these details have dampened my enthusiasm for the potential of ChatGPT, you are wrong. Who said tech evolution is pretty?
Stay tuned, as our next PR Done & Doner podcasts focuse on ChatGPT use cases for PR – and how PR tech vendors are incorporating AI in their wares. The first one will run this week