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Tag Archives: politics
How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840. More recently, the … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics, PR, Public Relations
Tagged journalism, October surprise, politics
Comments Off on How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
Getting Political in Branding and Messaging
It used to be a much simpler world for brand development. The tough questions related to name, design, and color. If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh … Continue reading
United we Brand? Top Reads on Corporate Activism
Should CEOs speak out on social, civil and political issues? Should brands take a stand? Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to … Continue reading
Posted in Branding, Politics, Public Relations
Tagged campaign, CSR, culture wars, politics, woke
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