Category Archives: Campaign Analysis

What is the impact of a rock star CEO on a company’s brand?

Posted on May 2, 2024 by rgeller

In PR circles we talk about the importance of building executive profiles and visibility.  Leaders who are in the news can serve as ambassors for the company brand; and their visibility can advance the goals of the business. But let’s … Continue reading →

Posted in Campaign Analysis, In the News, Podcast | Comments Off on What is the impact of a rock star CEO on a company’s brand?

PR that Minor News? Research into Poltical Yard Signs Holds an Answer

Posted on April 25, 2024 by rgeller

I have been working with PR teams for over twenty years.  In all that time, some of the same questions keep coming up about press releases. No, not “is the press release dead yet?” The one I had in mind … Continue reading →

Posted in Campaign Analysis, Marketing, PR, Public Relations, Reading Files | Comments Off on PR that Minor News? Research into Poltical Yard Signs Holds an Answer

Interviews that Went off the Rails in 2023

Posted on January 18, 2024 by rgeller

The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by … Continue reading →

Posted in Campaign Analysis, Crisis Management, In the News, Interviews, Podcast | Tagged , , | Comments Off on Interviews that Went off the Rails in 2023

No Bad PR? A Single Story Felled These Three Giants

Posted on January 4, 2024 by rgeller

Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right?  After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading →

Posted in Campaign Analysis, Crisis Management, Current Affairs, In the News, Interviews, PR, Public Relations | 2 Comments

That PR Campaign Rocked it – So Where’s our site Traffic?

Posted on June 13, 2023 by rgeller

I’ve had many conversations about the PR and website traffic connection. They often sound something like this. “We had a great PR campaign! Where’s all our site traffic?!!” This inevitably leads to questions and recriminations: Understanding the PR and SEO … Continue reading →

Posted in Campaign Analysis, PR, PR Tech | Tagged , | 2 Comments

The King is Dead – Long Live the Press Statement

Posted on April 13, 2023 by rgeller

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines … Continue reading →

Posted in Campaign Analysis, In the News, Podcast, PR | 2 Comments

For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Posted on December 12, 2022 by rgeller

(This article originally appeared in O’Dywer’s PR.) It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world.  Yet there have been … Continue reading →

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What’s your Hype Cycle Time?

Posted on October 27, 2021 by rgeller

How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading →

Posted in Campaign Analysis, Marketing, Public Relations, Tech PR | Tagged , | 1 Comment

You’re out of your Bleeping PR Head – or Should be

Posted on April 27, 2021 by rgeller

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading →

Posted in Branding, Campaign Analysis, Marketing, PR, Tech PR | Comments Off on You’re out of your Bleeping PR Head – or Should be

From Breakthrough IP to Market Leadership

Posted on March 9, 2021 by rgeller

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading →

Posted in Branding, Campaign Analysis, PR, Public Relations, Tech PR, Technology | Tagged , | Comments Off on From Breakthrough IP to Market Leadership