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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
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- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Campaign Analysis
Our Songs and Your Tech News – Not So Different
It’s been a fun experience, starting a band (Bobby G and the Bohemians) with friends over the past few years – but it hasn’t been without its challenges. One can best be explained in an anecdote. In my effort to … Continue reading
Posted in Branding, Campaign Analysis, Fun Stuff, PR Tagged band promotion, music Comments Off on Our Songs and Your Tech News – Not So Different
What is the impact of a rock star CEO on a company’s brand?
In PR circles we talk about the importance of building executive profiles and visibility. Leaders who are in the news can serve as ambassors for the company brand; and their visibility can advance the goals of the business. But let’s … Continue reading
Posted in Campaign Analysis, In the News, Podcast Comments Off on What is the impact of a rock star CEO on a company’s brand?
PR that Minor News? Research into Poltical Yard Signs Holds an Answer
I have been working with PR teams for over twenty years. In all that time, some of the same questions keep coming up about press releases. No, not “is the press release dead yet?” The one I had in mind … Continue reading
Posted in Campaign Analysis, Marketing, PR, Public Relations, Reading Files Comments Off on PR that Minor News? Research into Poltical Yard Signs Holds an Answer
Interviews that Went off the Rails in 2023
The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by … Continue reading
Posted in Campaign Analysis, Crisis Management, In the News, Interviews, Podcast Tagged media relations, PR, reputation Comments Off on Interviews that Went off the Rails in 2023
No Bad PR? A Single Story Felled These Three Giants
Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right? After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading
That PR Campaign Rocked it – So Where’s our site Traffic?
I’ve had many conversations about the PR and website traffic connection. They often sound something like this. “We had a great PR campaign! Where’s all our site traffic?!!” This inevitably leads to questions and recriminations: Understanding the PR and SEO … Continue reading
The King is Dead – Long Live the Press Statement
I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines … Continue reading
Posted in Campaign Analysis, In the News, Podcast, PR 2 Comments
What’s your Hype Cycle Time?
How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading
You’re out of your Bleeping PR Head – or Should be
Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading
Posted in Branding, Campaign Analysis, Marketing, PR, Tech PR Comments Off on You’re out of your Bleeping PR Head – or Should be
