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Tag Archives: marketing
Cheap Trick: Great Band, Lousy B2B Growth Strategy
It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading
Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Public Relations, Tech PR
Tagged B2B, growth hacking, marketing
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How to Stand out at a Noisy Trade Show (MWC Field Guide)
I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients. They’re competing against well-known companies that … Continue reading
Posted in PR, PR Tech, Public Relations, Tech PR, Technology
Tagged marketing, MWC, public relations, technology, trade show
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How to Social in 2019: Experts Share their Views
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading
Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized
Tagged Facebook, journalism, marketing, media, PR, social media marketing
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Neal Schaffer on Social Media Challenges & Opportunities for 2019
I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of … Continue reading
Posted in Uncategorized
Tagged digital marketting, Facebook, Instagram, LinkedIn, marketing, social media, Twitter, YouTube
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Frank Strong on Next Steps in Social Media Marketing
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR … Continue reading
Tell Human Stories when pitching ICOs: John Biggs of TechCrunch
I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on … Continue reading
Social Tools Summit Wrap
I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the … Continue reading
Posted in Events, PR Tech, Public Relations, Social Media, Technology
Tagged marketing, social media, social network, social tools
3 Comments
ENGAGE: NYC Reveals the King of Storytelling
I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading
Lessons in Tech Branding from Rock Icons
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading
Posted in Branding, Fun Stuff, PR, Public Relations
Tagged branding, marketing, promotion
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Social Media Week NY Seminar Wrap
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar … Continue reading
Posted in Events, PR, PR Tech, Public Relations, Social Media, Tech PR
Tagged content marketing, marketing, PR, SMW, social media
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