Tag Archives: MWC

How to Stand out at a Noisy Trade Show (MWC Field Guide)

I am often asked by clients how to build trade show buzz and booth traffic. There are of course some classic ways to drum up traffic, such as offering freebies of some sort. Hot drinks such as tea and coffee … Continue reading

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Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading

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