Category Archives: PR Tech

Defining PR: Top Tips, AI Tools and Takeaways

Posted on August 1, 2023 by rgeller

I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this below). It was a great panel and … Continue reading →

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That PR Campaign Rocked it – So Where’s our site Traffic?

Posted on June 13, 2023 by rgeller

I’ve had many conversations about the PR and website traffic connection. They often sound something like this. “We had a great PR campaign! Where’s all our site traffic?!!” This inevitably leads to questions and recriminations: Understanding the PR and SEO … Continue reading →

Posted in Campaign Analysis, PR, PR Tech | Tagged , | 2 Comments

Learn How ChatGPT and AI are Transforming PR

Posted on April 24, 2023 by rgeller

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico, CEO and Co-founder of Epistemic … Continue reading →

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My Crazy Ex-chat Friend

Posted on March 13, 2023 by rgeller

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying). The buzz has been … Continue reading →

Posted in PR Tech, Tech PR | Tagged , , | 1 Comment

Have your AI Pitch my AI, We’ll Do Lunch

Posted on February 1, 2023 by rgeller

“Have your people call my people, we’ll do lunch.” So goes the old Hollywood schmooze about dealmaking. But can we be far off from a day when it is AI that brokers the deals? ChatGPT got me thinking about this. … Continue reading →

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Frank Strong on the State of PR Tech

Posted on April 13, 2022 by rgeller

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview). The PR job of has never been … Continue reading →

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Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

Posted on May 28, 2021 by rgeller

I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: … Continue reading →

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Tesla Slams the Brakes on PR

Posted on October 15, 2020 by rgeller

The EV blog  Electrek broke the news last week that Tesla is dissolving its PR department.  Editor-in-chief  Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading →

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Tales from the Tech PR Bunker

Posted on April 16, 2020 by rgeller

Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right?  People are stuck at home and clamoring for distraction and new episodes, er, posts. So … Continue reading →

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The Internet Killed these 4 Words for Me

Posted on June 13, 2019 by rgeller

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly … Continue reading →

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