Category Archives: PR Tech

Tesla Slams the Brakes on PR

Posted on October 15, 2020 by rgeller

The EV blog  Electrek broke the news last week that Tesla is dissolving its PR department.  Editor-in-chief  Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading →

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Tales from the Tech PR Bunker

Posted on April 16, 2020 by rgeller

Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right?  People are stuck at home and clamoring for distraction and new episodes, er, posts. So … Continue reading →

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The Internet Killed these 4 Words for Me

Posted on June 13, 2019 by rgeller

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly … Continue reading →

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Cheap Trick: Great Band, Lousy B2B Growth Strategy

Posted on April 2, 2019 by rgeller

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading →

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How to Stand out at a Noisy Trade Show (MWC Field Guide)

Posted on March 12, 2019 by rgeller

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.  They’re competing against well-known companies that … Continue reading →

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How to Social in 2019: Experts Share their Views

Posted on January 10, 2019 by rgeller

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading →

Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized | Tagged , , , , , | 1 Comment

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Posted on December 5, 2018 by rgeller

I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading →

Posted in Interviews, PR, PR Tech, Public Relations, Social Media, Uncategorized, Web 2.0 | Tagged , , , , , | Leave a comment

Is it time to Rethink our Faustian Bargain with “Free”?

Posted on August 28, 2018 by rgeller

There is legislation brewing in Europe that could upend digital media.  They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts … Continue reading →

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Content Curation’s Last stand?

Posted on August 1, 2018 by rgeller

Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested.   … Continue reading →

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Building Bridges to Media and the World in Jerusalem

Posted on June 6, 2018 by rgeller

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. And I started to wonder why I hadn’t visited here sooner. But I think it’s … Continue reading →

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