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Tag Archives: crisis management
How to Contain PR Fallout from a Cyber-attack
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading
Posted in Campaign Analysis, Crisis Management, Current Affairs, PR, Public Relations
Tagged crisis management, cybersecurity
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The Do’s and Don’ts Of Handling A PR Crisis
This post is by David H. Lasker, Founder and CEO of News Exposure Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading
Posted in Campaign Analysis, Crisis Management, PR, Public Relations
Tagged crisis, crisis management, PR, public relations, reputation
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We’ve been hacked! Call the Press!
Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading
Posted in Current Affairs, Tech PR
Tagged branding, crisis communications, crisis management, cybersecurity, public relations, reputation, security
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NY Times Skewers Websites of Troubled Brands, Praises “Corporate PR”
The Sunday NY Times Magazine had a great article that criticized Websites of distressed brands for being out of step and striking the wrong tone. It included some praise for PR. Remarking about an insincere apology on stroller manufacturer Maclaren's … Continue reading
PR Golden Turkey Award goes to Tiger Woods
Day 5 and the silence continuesI am a bit late on my annual Golden Turkey awards (this Thanksgiving I actually did get me some fried turkey, see photo, thanks brother Mark!), but one obvious candidate is Tiger Woods. Last night … Continue reading
