Tag Archives: crisis management

How to Contain PR Fallout from a Cyber-attack

Fusion PR works extensively in the cyber security space.  We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading

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The Do’s and Don’ts Of Handling A PR Crisis

This post is by David H. Lasker, Founder and CEO of News Exposure   Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading

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We’ve been hacked! Call the Press!

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading

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NY Times Skewers Websites of Troubled Brands, Praises “Corporate PR”

The Sunday NY Times Magazine had a great article that criticized Websites of distressed brands for being out of step and striking the wrong tone. It included some praise for PR.  Remarking about an insincere apology on stroller manufacturer Maclaren's … Continue reading

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PR Golden Turkey Award goes to Tiger Woods

Day 5 and the silence continuesI am a bit late on my annual Golden Turkey awards (this Thanksgiving I actually did get me some fried  turkey, see photo, thanks brother Mark!), but one obvious candidate is Tiger Woods. Last night … Continue reading

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