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Tag Archives: launch
Building Bridges to Media and the World in Jerusalem
I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. And I started to wonder why I hadn’t visited here sooner. Each part of the country … Continue reading
Posted in Agency news, Current Affairs, PR, PR Tech, Public Relations, Tech PR, Technology
Tagged Jerusalem Venture Partners, JVP, launch, public relations, startup, tech, technology, VC
Comments Off on Building Bridges to Media and the World in Jerusalem
ICOs, the new Press Release for a Blockchain World
Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising … Continue reading
Posted in Agency news, Tech PR, Technology
Tagged bitcoin, blockchain, cryptocurrency, Ethereum, ICO, launch, PR, startup
Comments Off on ICOs, the new Press Release for a Blockchain World
Belle of the Ball or Lead Balloon? Read this Before Launching at a Show
You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading
Posted in Events, Marketing, PR, PR Tech, Public Relations, Reading Files
Tagged launch, MWC, SxSW, tech PR
Comments Off on Belle of the Ball or Lead Balloon? Read this Before Launching at a Show
And One More thing… David Carr Deconstructs Apple’s Media Playbook
It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will … Continue reading
Posted in Campaign Analysis, In the News, Tech PR
Tagged Apple, launch, PR
Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook
Tech startups, Want to Go Big? Get PR Help, for the Love of God
When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading
