Author Archives: rgeller

Crisis Management Lessons from the Latest Influencer Scandals

Posted on September 21, 2023 by rgeller

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership … Continue reading →

Posted in Crisis Management, In the News, Influencer marketing, Podcast, PR, Public Relations, Social Media | Leave a comment

Looking forward to the next posts and podcasts

Posted on August 16, 2023 by rgeller

Things are a bit slow due to the summer schedule but please stay tuned!

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PR Gets Personal

Posted on August 10, 2023 by rgeller

Personal branding; some love it and some dismiss it as an exercise in narcissism and self promotion. But promoting personalities vs. company brands is a key part of PR.  Whether you are old, young, building your own profile, or your … Continue reading →

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Defining PR: Top Tips, AI Tools and Takeaways

Posted on August 1, 2023 by rgeller

I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this below). It was a great panel and … Continue reading →

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Greg Hartley on How to Increase the Power of your Message with Body Language

Posted on July 18, 2023 by rgeller

I am constantly searching for podcast and YouTube content to enjoy while I am out running or driving.  The ones I like most are about music and true crime. Through the latter interest I discovered the Behavior Panel, a YouTube … Continue reading →

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That PR Campaign Rocked it – So Where’s our site Traffic?

Posted on June 13, 2023 by rgeller

I’ve had many conversations about the PR and website traffic connection. They often sound something like this. “We had a great PR campaign! Where’s all our site traffic?!!” This inevitably leads to questions and recriminations: Understanding the PR and SEO … Continue reading →

Posted in Campaign Analysis, PR, PR Tech | Tagged , | 2 Comments

Learn How ChatGPT and AI are Transforming PR

Posted on April 24, 2023 by rgeller

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico, CEO and Co-founder of Epistemic … Continue reading →

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The King is Dead – Long Live the Press Statement

Posted on April 13, 2023 by rgeller

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines … Continue reading →

Posted in Campaign Analysis, In the News, Podcast, PR | 2 Comments

PR – a Great Value in a Recession?

Posted on March 24, 2023 by rgeller

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser, CEO and founder of Renegade Marketing.  He … Continue reading →

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My Crazy Ex-chat Friend

Posted on March 13, 2023 by rgeller

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying). The buzz has been … Continue reading →

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