Author Archives: rgeller

Help! The AI Ate my Web Search! Will SEO Ever be the Same?

Your company has fought long and hard to climb in the search engine results. But SEO is changing, driven by AI and new ways in which we find info and answers online. Is it time to panic? How can companies … Continue reading

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Tech CEO Reputation and Impact: Top Takeaways from Shahar Silbershatz Interview

I had a great chat recently with Shahar Silbershatz, CEO of reputation management and analytics firm Calber. He joined the podcast to discuss the impact of executive brands on company reputation and business. That was the just the main course; … Continue reading

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What is the impact of a rock star CEO on a company’s brand?

In PR circles we talk about the importance of building executive profiles and visibility.  Leaders who are in the news can serve as ambassors for the company brand; and their visibility can advance the goals of the business. But let’s … Continue reading

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PR that Minor News? Research into Poltical Yard Signs Holds an Answer

I have been working with PR teams for over twenty years.  In all that time, some of the same questions keep coming up about press releases. No, not “is the press release dead yet?” The one I had in mind … Continue reading

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Want to get PR Buzz Like Apple? Just Ask ChatGPT How

I saw a MarketingProfs story about the state of generative AI in PR. The article,  written by Ayaz Nanji, includes stats from a recent MuckRack survey that show growing adoption: Some 64% of PR professionals say they are exploring the … Continue reading

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Saul Marquez on How to Build Brand with a CEO Podcast

Have you ever considered launching a CEO or executive podcast but don’t know where to start? It’s really not that hard, doesn’t have to cost much – and you can earn real ROI without having to build a vast audience, … Continue reading

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ChatGPT, you Complete Me (April Prompt!)

I have been mucking around with ChatGPT and other similar solutions. In reviewing others’ experiences, I have seen that many talk about which prompts work best for certain kinds of inquiries. This seems kind of funny, that we all need … Continue reading

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Royal Scam? Image Management in the Age of AI and Social Media

There have been a ton of articles speculating about Catherine “Kate” Middleton, Princess of Wales’s health. This started when the Palace announced her abdominal surgery back in January. There were scant updates since then, other than assurances that the surgery went well … Continue reading

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Interviews that Went off the Rails in 2023

The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by … Continue reading

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No Bad PR? A Single Story Felled These Three Giants

Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right?  After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading

Posted in Campaign Analysis, Crisis Management, Current Affairs, In the News, Interviews, PR, Public Relations | 2 Comments