Author Archives: rgeller

What is the impact of a rock star CEO on a company’s brand?

In PR circles we talk about the importance of building executive profiles and visibility.  Leaders who are in the news can serve as ambassors for the company brand; and their visibility can advance the goals of the business. But let’s … Continue reading

Posted in Campaign Analysis, In the News, Podcast | Comments Off on What is the impact of a rock star CEO on a company’s brand?

PR that Minor News? Research into Poltical Yard Signs Holds an Answer

I have been working with PR teams for over twenty years.  In all that time, some of the same questions keep coming up about press releases. No, not “is the press release dead yet?” The one I had in mind … Continue reading

Posted in Campaign Analysis, Marketing, PR, Public Relations, Reading Files | Comments Off on PR that Minor News? Research into Poltical Yard Signs Holds an Answer

Want to get PR Buzz Like Apple? Just Ask ChatGPT How

I saw a MarketingProfs story about the state of generative AI in PR. The article,  written by Ayaz Nanji, includes stats from a recent MuckRack survey that show growing adoption: Some 64% of PR professionals say they are exploring the … Continue reading

Posted in PR, PR Tech, Public Relations | Tagged , , | 2 Comments

Saul Marquez on How to Build Brand with a CEO Podcast

Have you ever considered launching a CEO or executive podcast but don’t know where to start? It’s really not that hard, doesn’t have to cost much – and you can earn real ROI without having to build a vast audience, … Continue reading

Posted in Interviews, Podcast | Tagged , , | Comments Off on Saul Marquez on How to Build Brand with a CEO Podcast

ChatGPT, you Complete Me (April Prompt!)

I have been mucking around with ChatGPT and other similar solutions. In reviewing others’ experiences, I have seen that many talk about which prompts work best for certain kinds of inquiries. This seems kind of funny, that we all need … Continue reading

Posted in Uncategorized | Comments Off on ChatGPT, you Complete Me (April Prompt!)

Royal Scam? Image Management in the Age of AI and Social Media

There have been a ton of articles speculating about Catherine “Kate” Middleton, Princess of Wales’s health. This started when the Palace announced her abdominal surgery back in January. There were scant updates since then, other than assurances that the surgery went well … Continue reading

Posted in Uncategorized | Comments Off on Royal Scam? Image Management in the Age of AI and Social Media

Interviews that Went off the Rails in 2023

The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by … Continue reading

Posted in Campaign Analysis, Crisis Management, In the News, Interviews, Podcast | Tagged , , | Comments Off on Interviews that Went off the Rails in 2023

No Bad PR? A Single Story Felled These Three Giants

Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right?  After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading

Posted in Campaign Analysis, Crisis Management, Current Affairs, In the News, Interviews, PR, Public Relations | 2 Comments

Friends from Israeli Tech Speak out on the Conflict, PR and Media

I have been blogging about the war in Israel, as you may have read. It hits close to home, as I have family there, and Fusion PR works extensively with the Israeli tech sector. But it is not my home. … Continue reading

Posted in In the News, Podcast, Politics | Tagged , , | Comments Off on Friends from Israeli Tech Speak out on the Conflict, PR and Media

Former Israeli PM to US Media: “Do Your Jobs, Show the Truth!”

The conflict stemming from Hamas’s attack on Israel has reopened wounds and laid bare raw emotions related to the unsettled state of affairs there. Many are voicing strong opinions and I am disheartened to see all the anti-Israel sentiment. To … Continue reading

Posted in Politics | Tagged , , , | Comments Off on Former Israeli PM to US Media: “Do Your Jobs, Show the Truth!”