Author Archives: rgeller

Tales from the Tech PR Bunker

Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right?  People are stuck at home and clamoring for distraction and new episodes, er, posts. So … Continue reading

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PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

It’s dark in here.  Let me find the light switch.  There you go.  Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered … Continue reading

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Taking on the PR Agency Haters

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading

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Is that paid PR Opportunity worth it? 5 Experts Chime In

They come in various flavors.  The too-good-to-be-true TV spot.  The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.”  The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and … Continue reading

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2020, PR Moment (decade) of Truth

As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest.  That is not our job. We … Continue reading

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Gazelles Learn to Dance with Elephants at InsurTechNY

Insurtech startups and insurance carriers: they’re the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit.  … Continue reading

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How to Overcome Startup PR Challenges

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding “technology” to PR does not shed much … Continue reading

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He fired me and Launched my Career in Tech PR

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope … Continue reading

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The Call was Perfect! The PR pitch, Even Better!!

Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not … Continue reading

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Webinar: Scoring Great PR for you Blockchain Venture

You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share above in this post. … Continue reading

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