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Author Archives: rgeller
Have your AI Pitch my AI, We’ll Do Lunch
“Have your people call my people, we’ll do lunch.” So goes the old Hollywood schmooze about dealmaking. But can we be far off from a day when it is AI that brokers the deals? ChatGPT got me thinking about this. … Continue reading
Renée Warren on Delivering and Proving PR Value
As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren,who launched and … Continue reading
PR Golden Turkey Awards, 2022
It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the … Continue reading
Posted in Current Affairs, Fun Stuff, In the News
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Insurtech Round Table Explores Startup PR, Success Factors
We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: It was an informative and wide ranging conversation around these questions and others. We … Continue reading
Boo! Now will you cover my PR?
Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to … Continue reading
Posted in PR, Public Relations, Tech PR
Tagged Halloween, media relations, PR
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Analyzing Analyst Relations – New Research Schools on How to Get it Right
At Fusion PR, we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential … Continue reading
Posted in Podcast
Tagged analyst relations, inudstry analyst
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Acting the Part (of Thought Leader and Spokesperson)
I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is … Continue reading
Posted in Podcast, PR, Public Relations
Tagged media training, performance coaching
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Diego Pineda on Why you Need Thought Leadership vs. Content Marketing
I saw a piece of content that drew me in recently. It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. My first … Continue reading
Posted in Podcast
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He fired me and Launched my Career in Tech PR
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope … Continue reading
Posted in Uncategorized
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