Author Archives: rgeller

Your Amazing Succession PR Scene Translator

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity).   There’s great writing, a superb cast, and always lots … Continue reading

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What’s your Hype Cycle Time?

How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music and popular culture. They indicate what is hot and what is not, with words and actions.  Those who want to stay ahead of … Continue reading

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Check out our New Podcast: PR, Done & Doner

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading

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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading

Posted in In the News, Tech PR, Technology | Tagged , | 1 Comment

Introducing PR, Done and Doner!

We are proud to introduce PR: Done and Doner, a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, … Continue reading

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Osaka Episode puts Media, Sports and Celebrity on Trial

By now you have likely heard of the biggest news from the first days of the French Open this past weekend.  It was actually about no news, or rather the refusal of one of the shining stars to engage in … Continue reading

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Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: … Continue reading

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You’re out of your Bleeping PR Head – or Should be

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading

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From Breakthrough IP to Market Leadership

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.  … Continue reading

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