Author Archives: rgeller

PR Golden Turkey Awards, 2022

Posted on November 22, 2022 by rgeller

It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the … Continue reading →

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Insurtech Round Table Explores Startup PR, Success Factors

Posted on November 17, 2022 by rgeller

We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: It was an informative and wide ranging conversation around these questions and others. We … Continue reading →

Posted in Podcast, Tech, Tech PR | Leave a comment

Boo! Now will you cover my PR?

Posted on October 31, 2022 by rgeller

Tapping emotions is a time-honored tactic in PR and marketing.  This can involve fear-mongering.  Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to … Continue reading →

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Analyzing Analyst Relations – New Research Schools on How to Get it Right

Posted on September 28, 2022 by rgeller

At Fusion PR, we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential … Continue reading →

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Acting the Part (of Thought Leader and Spokesperson)

Posted on August 4, 2022 by rgeller

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is … Continue reading →

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Diego Pineda on Why you Need Thought Leadership vs. Content Marketing

Posted on June 29, 2022 by rgeller

I saw a piece of content that drew me in recently.  It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. My first … Continue reading →

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He fired me and Launched my Career in Tech PR

Posted on June 13, 2022 by rgeller

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope … Continue reading →

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Top Crypto Reporter offers Tips for PR and Startups

Posted on June 2, 2022 by rgeller

If you work for a crypto or blockchain company and want to improve visibility and marketing results, check out our latest podcast. Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications … Continue reading →

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What’s so Funny about Peace, Hype and Understanding?

Posted on May 5, 2022 by rgeller

Hype has been getting a bad name recently. Trump was under legal scrutiny in NY for variously overhyping or underhyping his assets (depending on the situation). Burger King got sued for inflating their burgers in ads. And many in the … Continue reading →

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Frank Strong on the State of PR Tech

Posted on April 13, 2022 by rgeller

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview). The PR job of has never been … Continue reading →

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