Author Archives: rgeller

How to Contain PR Fallout from a Cyber-attack

Posted on September 11, 2019 by rgeller

Fusion PR works extensively in the cyber security space.  We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading →

Posted in Campaign Analysis, Crisis Management, Current Affairs, PR, Public Relations | Tagged , | Leave a comment

Getting Political in Branding and Messaging

Posted on August 21, 2019 by rgeller

It used to be a much simpler world for brand development. The tough questions related to name, design, and color.  If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your … Continue reading →

Posted in Branding, Fun Stuff, Politics, PR | Tagged , , , , | Leave a comment

The Do’s and Don’ts Of Handling A PR Crisis

Posted on August 14, 2019 by rgeller

This post is by David H. Lasker, Founder and CEO of News Exposure   Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading →

Posted in Campaign Analysis, Crisis Management, PR, Public Relations | Tagged , , , , | Leave a comment

United we Brand? Top Reads on Corporate Activism

Posted on August 6, 2019 by rgeller

Should CEOs speak out on social, civil and political issues?  Should brands take a stand? Back in the day (meaning just a few years ago) the answers were easier.  It was a more innocent time and easier for businesses to … Continue reading →

Posted in Branding, Politics, Public Relations | Tagged , , , , | 1 Comment

Just DON’T It: Brands Fight Culture Wars at their Peril

Posted on July 3, 2019 by rgeller

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador.  He’s polarizing, but the bold move seemed to sync with their brand.  For the uninitiated, Kaepernick is … Continue reading →

Posted in Branding, In the News, PR, Public Relations | Tagged , , | 1 Comment

Fostering Insurtech Success at GILS 2019

Posted on June 25, 2019 by rgeller

I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors. Insurtechs demonstrated their wares, and … Continue reading →

Posted in Branding, Events, Networking, NY Tech, Tech, Technology | Tagged , , , , | Leave a comment

How to Become a Media Darling

Posted on June 20, 2019 by rgeller

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. So … Continue reading →

Posted in Branding, Marketing, PR | Tagged , , , | Leave a comment

The Internet Killed these 4 Words for Me

Posted on June 13, 2019 by rgeller

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly … Continue reading →

Posted in Current Affairs, Influencer marketing, Marketing, PR Tech, Technology | Tagged , , , | Leave a comment

Cover Your Assets to win in PR

Posted on May 14, 2019 by rgeller

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. I’ve found that most just want great results, they’re not trying to milk an … Continue reading →

Posted in Tech PR, Technology | Tagged , , | 1 Comment

Building a Fintech Startup: Top Tips, via Betaworks Panel

Posted on April 11, 2019 by rgeller

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of … Continue reading →

Posted in Events, Marketing, NY Tech, PR, Public Relations, Tech PR, Technology | Tagged | Leave a comment