Author Archives: rgeller

Stacey Ross Cohen on Upleveling PR amidst Changes Rocking the field

Posted on June 9, 2025 by rgeller

It was great having Stacey Ross Cohen, Founder and CEO of NY and CT -based Co-C0mmunicatons, on our podcast. We discussed her books, including the latest, Brand Up 2.0; and the changes that are rocking the PR world. Stacey and … Continue reading →

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PR’s AI moment: The Best or Worst of Times?

Posted on June 4, 2025 by rgeller

Awhile back, I wrote about the Web  and social media-driven changes rocking PR; back then, some called it a death blow. I called it PR’s moment of truth. Fast forward to today (PR, not dead yet!). Now, AI represents another … Continue reading →

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Former Journalist Shares Tips for Improving Media Relations Results

Posted on April 30, 2025 by rgeller

It was great having Kourtney Jason on the podcast. She was an entertainment journalist before launching and growing book publicity and digital marketing agency ⁠Pacific and Court⁠. Kourtney offered advice on how to improve media relations and results. We discussed … Continue reading →

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Shake Up your PR with Creativity & Big Ideas

Posted on March 25, 2025 by rgeller

Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone’s … Continue reading →

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It Might be the Most Important Word in PR. Can you Guess?

Posted on March 11, 2025 by rgeller

I had a great conversation with Simply Put author Ben Guttmann, as a follow-up to his appearance on our PR, Done & Doner podcast. The reason, in a word: Salience. In the field of PR, it is not easy to … Continue reading →

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Neal Schaffer on Digital-first Marketing

Posted on February 26, 2025 by rgeller

In this PR, Done & Doner episode, digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the podcast. We talked about Neal’s new book, Digital … Continue reading →

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AI Unchained: Tech PR-Brilliant or Baffling?

Posted on February 25, 2025 by rgeller

I saw an article in the NY Times recently that blew my mind.  I am amazed it has not gotten more attention. The headline asked:  Why is the CEO Bragging about AI Replacing Humans? The article, by Noam Scheiber, says: … Continue reading →

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How Buzz Happens: A Deep Dive into DeepSeek’s Meteoric Rise

Posted on January 31, 2025 by rgeller

As a PR pro, I love to build buzz for clients; it’s in my veins. Also, I work in the AI space at Fusion PR.  We were all quite amazed by the sudden rise of DeepSeek.  The Chinese AI vendor … Continue reading →

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AdWeek Says PRs are too Hypey.  Here’s what I say

Posted on November 11, 2024 by rgeller

I was speaking with Ben Guttmann, author of the book Simply Put for an upcoming PR, Done & Doner podcast episode. He mentioned a recent article in AdWeek: Press Releases are Way too Hyperbolic, by Paul Hiebert. I read the … Continue reading →

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It’s a Pod, Pod, Pod, Pod World – What does this mean for Your PR?

Posted on October 10, 2024 by rgeller

It is interesting to note that much of the buzz around Kamala Harris’s media blitz this week centered on her Call Her Daddy podcast appearance. Why was this angle so hot, and what does it say about the state of … Continue reading →

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