Author Archives: rgeller

2020, PR Moment (decade) of Truth

Posted on January 15, 2020 by rgeller

As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest.  That is not our job. We … Continue reading →

Posted in PR, Public Relations, Tech, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , | Leave a comment

Gazelles Learn to Dance with Elephants at InsurTechNY

Posted on December 11, 2019 by rgeller

Insurtech startups and insurance carriers: they’re the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit.  … Continue reading →

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How to Overcome Startup PR Challenges

Posted on November 26, 2019 by rgeller

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding “technology” to PR does not shed much … Continue reading →

Posted in Branding, PR, Reading Files, Tech, Tech PR | Leave a comment

He fired me and Launched my Career in Tech PR

Posted on November 12, 2019 by rgeller

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope … Continue reading →

Posted in Events, PR, Tech, Tech PR | Tagged , , , , , | 4 Comments

The Call was Perfect! The PR pitch, Even Better!!

Posted on October 30, 2019 by rgeller

Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not … Continue reading →

Posted in Campaign Analysis, In the News, PR, Public Relations | Leave a comment

Webinar: Scoring Great PR for you Blockchain Venture

Posted on October 24, 2019 by rgeller

You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share above in this post. … Continue reading →

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Art of Communication: Q & A with Norm Magnusson

Posted on October 14, 2019 by rgeller

My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort.  But Cecilia would not steer me wrong, and she raves about … Continue reading →

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Think outside the Block in Promoting your Venture: Join our 10/2 Webinar

Posted on September 26, 2019 by rgeller

Looking to launch or grow a blockchain venture?  What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention.  If the average user is slammed with info and updates, just think about journalists! … Continue reading →

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How to Contain PR Fallout from a Cyber-attack

Posted on September 11, 2019 by rgeller

Fusion PR works extensively in the cyber security space.  We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading →

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Getting Political in Branding and Messaging

Posted on August 21, 2019 by rgeller

It used to be a much simpler world for brand development. The tough questions related to name, design, and color.  If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your … Continue reading →

Posted in Branding, Fun Stuff, Politics, PR | Tagged , , , , | Leave a comment