Category Archives: Books

Lin Pophal on the Evolving Role and Field of PR

Posted on December 5, 2017 by rgeller

I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading →

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How to Maximize Social? This New Book by Neal Schaffer Explains

Posted on October 9, 2013 by rgeller

Cross-posted on Fusion Forum Neal Schaffer’s book Maximize Your Social (Wiley) just came out, and this is exciting for several reasons. One, he just plain knows this stuff. If you’re not already familiar, Neal (bio) is a Forbes top 50 Social … Continue reading →

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4 “Present Shock” Trends – and What they Mean for PR

Posted on May 15, 2013 by rgeller

I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading →

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It’s the End of the Storytelling World as we Know it: My Interview with Doug Rushkoff

Posted on March 28, 2013 by rgeller

I am a big fan of author Doug Rushkoff, and have read many of his books, starting with Media Virus back in the late 90s.. Doug has a knack for being the first to spot and describe things which in … Continue reading →

Posted in Books, Tech, Tech PR, Web 2.0 | 2 Comments

PR News Digital Guide: Boosting Social Media & PR with Content Curation

Posted on November 21, 2011 by rgeller

PR News Digital Guidebook is out now, and I am pleased to say that it includes an article I wrote on how to boost PR and social media results with content curation. Please see below for a brief excerpt Do … Continue reading →

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Wiseguy Way for PR

Posted on June 15, 2011 by rgeller

I was flying back from my brother's bachelor party in Las Vegas (alas, the details of the trip will need to remain in Vegas), picked up a copy of the NY Post, and saw an article – Wiseguy Way – … Continue reading →

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Towards A More Refined Publicity Stunt

Posted on May 9, 2011 by rgeller

The publicity stunt is the carnival sideshow of PR.  Sure, they are used and sometimes get great results across many different types of programs and industries; having said that, I think most would agree that stunts don't show off the … Continue reading →

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A Publicist’s Touch and Sinatra’s Career: The Power of Branding and a Strong Headline

Posted on December 3, 2010 by rgeller

I had been seeing and hearing a lot about Frank Sinatra recently, and while reading the NY Times this morning, it became clear why the news has been covering the legendary crooner. There is a new book out about Sinatra's … Continue reading →

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My Interview with Author Doug Rushkoff

Posted on November 30, 2010 by rgeller

I met with Doug Rushkoff at the NY Tech Meetup earlier this month (see this post for my wrap of the event).. For those who may be unfamiliar with his work, Doug has written extensively about the media, communications and … Continue reading →

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Brains on Fire, a Great Read

Posted on October 7, 2010 by rgeller

The nice people at Wiley were kind enough to provide a review copy of the book Brains on Fire (click here to find it on Amazon), by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (no, not that Spike … Continue reading →

Posted in Books, PR | 2 Comments