Tag Archives: reputation

The Do’s and Don’ts Of Handling A PR Crisis

Posted on August 14, 2019 by rgeller

This post is by David H. Lasker, Founder and CEO of News Exposure   Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading →

Posted in Campaign Analysis, Crisis Management, PR, Public Relations | Tagged , , , , | Leave a comment

Just DON’T It: Brands Fight Culture Wars at their Peril

Posted on July 3, 2019 by rgeller

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador.  He’s polarizing, but the bold move seemed to sync with their brand.  For the uninitiated, Kaepernick is … Continue reading →

Posted in Branding, In the News, PR, Public Relations | Tagged , , | 1 Comment

We’ve been hacked! Call the Press!

Posted on October 24, 2018 by rgeller

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading →

Posted in Current Affairs, Tech PR | Tagged , , , , , , | 1 Comment