Category Archives: PR

Robin Schaffer on Maximizing Analyst Relations

Posted on January 12, 2021 by rgeller

It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading →

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How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt

Posted on October 29, 2020 by rgeller

An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840.  More recently, the … Continue reading →

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Tesla Slams the Brakes on PR

Posted on October 15, 2020 by rgeller

The EV blog  Electrek broke the news last week that Tesla is dissolving its PR department.  Editor-in-chief  Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading →

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Start Making Sense: Helping Tech Brands tell their Stories

Posted on July 28, 2020 by rgeller

I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking … Continue reading →

Posted in Agency news, Branding, Events, Interviews, Marketing, PR, Public Relations, Tech PR | 4 Comments

Tales from the Tech PR Bunker

Posted on April 16, 2020 by rgeller

Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right?  People are stuck at home and clamoring for distraction and new episodes, er, posts. So … Continue reading →

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Taking on the PR Agency Haters

Posted on February 25, 2020 by rgeller

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading →

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Is that paid PR Opportunity worth it? 5 Experts Chime In

Posted on February 12, 2020 by rgeller

They come in various flavors.  The too-good-to-be-true TV spot.  The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.”  The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and … Continue reading →

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2020, PR Moment (decade) of Truth

Posted on January 15, 2020 by rgeller

As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest.  That is not our job. We … Continue reading →

Posted in PR, Public Relations, Tech, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , | Leave a comment

Gazelles Learn to Dance with Elephants at InsurTechNY

Posted on December 11, 2019 by rgeller

Insurtech startups and insurance carriers: they’re the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit.  … Continue reading →

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How to Overcome Startup PR Challenges

Posted on November 26, 2019 by rgeller

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding “technology” to PR does not shed much … Continue reading →

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