Category Archives: PR

Shake Up your PR with Creativity & Big Ideas

Posted on March 25, 2025 by rgeller

Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone’s … Continue reading →

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It Might be the Most Important Word in PR. Can you Guess?

Posted on March 11, 2025 by rgeller

I had a great conversation with Simply Put author Ben Guttmann, as a follow-up to his appearance on our PR, Done & Doner podcast. The reason, in a word: Salience. In the field of PR, it is not easy to … Continue reading →

Posted in Books, PR | Comments Off on It Might be the Most Important Word in PR. Can you Guess?

AdWeek Says PRs are too Hypey.  Here’s what I say

Posted on November 11, 2024 by rgeller

I was speaking with Ben Guttmann, author of the book Simply Put for an upcoming PR, Done & Doner podcast episode. He mentioned a recent article in AdWeek: Press Releases are Way too Hyperbolic, by Paul Hiebert. I read the … Continue reading →

Posted in PR, Public Relations, Reading Files, Tech PR | Comments Off on AdWeek Says PRs are too Hypey.  Here’s what I say

How Much is that Puff Piece in the Window?

Posted on September 30, 2024 by rgeller

My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media.  That post was seven years ago. I am writing again because the issue … Continue reading →

Posted in Campaign Analysis, Paid media, PR, Public Relations | Comments Off on How Much is that Puff Piece in the Window?

Scott and Kara Chime in on the State of Media and big PR Reveals

Posted on September 19, 2024 by rgeller

I really enjoy tuning into the Pivot podcast, hosted by Kara Swisher and Scott Galloway, twice weekly. The two have a great rapport, and cover tech, media and poltical news in a fun and entertaining way. If the names are … Continue reading →

Posted in Podcast, Politics, PR, PR Tech, Tech | Comments Off on Scott and Kara Chime in on the State of Media and big PR Reveals

Our Songs and Your Tech News – Not So Different

Posted on August 14, 2024 by rgeller

It’s been a fun experience, starting a band (Bobby G and the Bohemians) with friends over the past few years – but it hasn’t been without its challenges. One can best be explained in an anecdote. In my effort to … Continue reading →

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Did PR Help Make the Beatles the GOAT Band?

Posted on July 25, 2024 by rgeller

I sometimes play a game with friends, asking “Stones or Beatles, which band rules?” More than a few choose the Rolling Stones; I am solidly in the Beatles camp. They always impressed me as the best hit makers, with original … Continue reading →

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PR that Minor News? Research into Poltical Yard Signs Holds an Answer

Posted on April 25, 2024 by rgeller

I have been working with PR teams for over twenty years.  In all that time, some of the same questions keep coming up about press releases. No, not “is the press release dead yet?” The one I had in mind … Continue reading →

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Want to get PR Buzz Like Apple? Just Ask ChatGPT How

Posted on April 11, 2024 by rgeller

I saw a MarketingProfs story about the state of generative AI in PR. The article,  written by Ayaz Nanji, includes stats from a recent MuckRack survey that show growing adoption: Some 64% of PR professionals say they are exploring the … Continue reading →

Posted in PR, PR Tech, Public Relations | Tagged , , | 2 Comments

No Bad PR? A Single Story Felled These Three Giants

Posted on January 4, 2024 by rgeller

Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right?  After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading →

Posted in Campaign Analysis, Crisis Management, Current Affairs, In the News, Interviews, PR, Public Relations | 2 Comments