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- Hail the Superforecasters: Towards Better Predictions in Tech and PR - Flack's RevengeFlack's Revenge on What’s your Hype Cycle Time?
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Category Archives: PR
Top Tech Words to Banish in 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting … Continue reading
Posted in Fun Stuff, PR, Reading Files
2 Comments
Check out our New Podcast: PR, Done & Doner
I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading
Posted in Agency news, Interviews, PR, Public Relations
Comments Off on Check out our New Podcast: PR, Done & Doner
Osaka Episode puts Media, Sports and Celebrity on Trial
By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in … Continue reading
Posted in Branding, Current Affairs, In the News, PR
Comments Off on Osaka Episode puts Media, Sports and Celebrity on Trial
You’re out of your Bleeping PR Head – or Should be
Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading
Posted in Branding, Campaign Analysis, Marketing, PR, Tech PR
Comments Off on You’re out of your Bleeping PR Head – or Should be
From Breakthrough IP to Market Leadership
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading
Posted in Branding, Campaign Analysis, PR, Public Relations, Tech PR, Technology
Tagged intellectual property, secret sauce
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Robin Schaffer on Maximizing Analyst Relations
It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading
Posted in Campaign Analysis, PR, Public Relations, Uncategorized
Tagged analyst relations, industry analyst
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How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840. More recently, the … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics, PR, Public Relations
Tagged journalism, October surprise, politics
Comments Off on How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
Tesla Slams the Brakes on PR
The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading
Posted in In the News, PR, PR Tech, Public Relations, Tech
Tagged big tech, media, tesla
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Start Making Sense: Helping Tech Brands tell their Stories
I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking … Continue reading
Posted in Agency news, Branding, Events, Interviews, Marketing, PR, Public Relations, Tech PR
4 Comments
Tales from the Tech PR Bunker
Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right? People are stuck at home and clamoring for distraction and new episodes, er, posts. So … Continue reading
Posted in Fun Stuff, In the News, PR, PR Tech, Public Relations
Tagged pandemic
Comments Off on Tales from the Tech PR Bunker
