Category Archives: In the News

Interviews that Went off the Rails in 2023

Posted on January 18, 2024 by rgeller

The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by … Continue reading →

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No Bad PR? A Single Story Felled These Three Giants

Posted on January 4, 2024 by rgeller

Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right?  After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading →

Posted in Campaign Analysis, Crisis Management, Current Affairs, In the News, Interviews, PR, Public Relations | 2 Comments

Friends from Israeli Tech Speak out on the Conflict, PR and Media

Posted on November 28, 2023 by rgeller

I have been blogging about the war in Israel, as you may have read. It hits close to home, as I have family there, and Fusion PR works extensively with the Israeli tech sector. But it is not my home. … Continue reading →

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Crisis Management Lessons from the Latest Influencer Scandals

Posted on September 21, 2023 by rgeller

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership … Continue reading →

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The King is Dead – Long Live the Press Statement

Posted on April 13, 2023 by rgeller

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines … Continue reading →

Posted in Campaign Analysis, In the News, Podcast, PR | 2 Comments

PR – a Great Value in a Recession?

Posted on March 24, 2023 by rgeller

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser, CEO and founder of Renegade Marketing.  He … Continue reading →

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Posted on December 12, 2022 by rgeller

(This article originally appeared in O’Dywer’s PR.) It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world.  Yet there have been … Continue reading →

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PR Golden Turkey Awards, 2022

Posted on November 22, 2022 by rgeller

It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the … Continue reading →

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Hail the Superforecasters: Towards Better Predictions in Tech and PR   

Posted on March 8, 2022 by rgeller

I  recently listened to a podcast that radically changed my thinking about forecasts.  In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts.  The … Continue reading →

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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Posted on September 1, 2021 by rgeller

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading →

Posted in In the News, Tech PR, Technology | Tagged , | 1 Comment