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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
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- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: In the News
AI Unchained: Tech PR-Brilliant or Baffling?
I saw an article in the NY Times recently that blew my mind. I am amazed it has not gotten more attention. The headline asked: Why is the CEO Bragging about AI Replacing Humans? The article, by Noam Scheiber, says: … Continue reading
Posted in Campaign Analysis, In the News, Tech PR Tagged AI, Klarna Comments Off on AI Unchained: Tech PR-Brilliant or Baffling?
How Buzz Happens: A Deep Dive into DeepSeek’s Meteoric Rise
As a PR pro, I love to build buzz for clients; it’s in my veins. Also, I work in the AI space at Fusion PR. We were all quite amazed by the sudden rise of DeepSeek. The Chinese AI vendor … Continue reading
Posted in Campaign Analysis, In the News Tagged AI, DeepSeek, GenAI Comments Off on How Buzz Happens: A Deep Dive into DeepSeek’s Meteoric Rise
It’s a Pod, Pod, Pod, Pod World – What does this mean for Your PR?
It is interesting to note that much of the buzz around Kamala Harris’s media blitz this week centered on her Call Her Daddy podcast appearance. Why was this angle so hot, and what does it say about the state of … Continue reading
Posted in Campaign Analysis, In the News, Podcast Tagged media Comments Off on It’s a Pod, Pod, Pod, Pod World – What does this mean for Your PR?
What is the impact of a rock star CEO on a company’s brand?
In PR circles we talk about the importance of building executive profiles and visibility. Leaders who are in the news can serve as ambassors for the company brand; and their visibility can advance the goals of the business. But let’s … Continue reading
Posted in Campaign Analysis, In the News, Podcast Comments Off on What is the impact of a rock star CEO on a company’s brand?
Interviews that Went off the Rails in 2023
The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by … Continue reading
Posted in Campaign Analysis, Crisis Management, In the News, Interviews, Podcast Tagged media relations, PR, reputation Comments Off on Interviews that Went off the Rails in 2023
No Bad PR? A Single Story Felled These Three Giants
Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right? After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading
Friends from Israeli Tech Speak out on the Conflict, PR and Media
I have been blogging about the war in Israel, as you may have read. It hits close to home, as I have family there, and Fusion PR works extensively with the Israeli tech sector. But it is not my home. … Continue reading
Crisis Management Lessons from the Latest Influencer Scandals
I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications and author of Public Relations for Dummies and Leadership … Continue reading
Posted in Crisis Management, In the News, Influencer marketing, Podcast, PR, Public Relations, Social Media Comments Off on Crisis Management Lessons from the Latest Influencer Scandals
The King is Dead – Long Live the Press Statement
I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines … Continue reading
Posted in Campaign Analysis, In the News, Podcast, PR 2 Comments
PR – a Great Value in a Recession?
Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser, CEO and founder of Renegade Marketing. He … Continue reading
Posted in In the News, PR, Tech PR Comments Off on PR – a Great Value in a Recession?
