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Category Archives: In the News
PR – a Great Value in a Recession?
Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser, CEO and founder of Renegade Marketing. He … Continue reading
Posted in In the News, PR, Tech PR
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PR Golden Turkey Awards, 2022
It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the … Continue reading
Posted in Current Affairs, Fun Stuff, In the News
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Hail the Superforecasters: Towards Better Predictions in Tech and PR
I recently listened to a podcast that radically changed my thinking about forecasts. In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. The … Continue reading
Posted in Current Affairs, In the News, Technology
Tagged analyst, forecast, futurist
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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year
Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading
Osaka Episode puts Media, Sports and Celebrity on Trial
By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in … Continue reading
Posted in Branding, Current Affairs, In the News, PR
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Tesla Slams the Brakes on PR
The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading
Posted in In the News, PR, PR Tech, Public Relations, Tech
Tagged big tech, media, tesla
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The Pandemic Forever Changed these Words
It’s hard to think of anything in our lifetimes that’s so taken over our lives and attention. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to … Continue reading
Tales from the Tech PR Bunker
Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right? People are stuck at home and clamoring for distraction and new episodes, er, posts. So … Continue reading
Posted in Fun Stuff, In the News, PR, PR Tech, Public Relations
Tagged pandemic
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Taking on the PR Agency Haters
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading
Posted in In the News, Marketing, PR, Public Relations
Tagged agency, marketing, PR, public relations
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