Category Archives: In the News

Taking on the PR Agency Haters

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading

Posted in In the News, Marketing, PR, Public Relations | Tagged , , , | Comments Off on Taking on the PR Agency Haters

The Call was Perfect! The PR pitch, Even Better!!

Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not … Continue reading

Posted in Campaign Analysis, In the News, PR, Public Relations | Comments Off on The Call was Perfect! The PR pitch, Even Better!!

Just DON’T It: Brands Fight Culture Wars at their Peril

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador.  He’s polarizing, but the bold move seemed to sync with their brand.  For the uninitiated, Kaepernick is … Continue reading

Posted in Branding, In the News, PR, Public Relations | Tagged , , | 1 Comment

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading

Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Public Relations, Tech PR | Tagged , , | Comments Off on Cheap Trick: Great Band, Lousy B2B Growth Strategy

Welcome to the Self-correcting Media Maelstrom

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours … Continue reading

Posted in Current Affairs, In the News, Public Relations, Social Media, Technology, Web 2.0 | Tagged , , , , | 1 Comment

Definers Saga and the State of PR Ethics

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery … Continue reading

Posted in In the News, Public Relations, Social Media, Tech, Tech PR, Technology | Tagged , , , | 3 Comments

Prepare for a Reshuffling of the Internet Deck

In my last post I wrote about the house of cards called today’s Internet, and new rules that could shake things up. The European Directive threatens to force social media platforms and others to pay a link tax to copyright … Continue reading

Posted in Current Affairs, In the News, Social Media | Tagged , , , , | 1 Comment

Content Curation’s Last stand?

Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s … Continue reading

Posted in Apps, In the News, Marketing, NY Tech, PR, PR Tech, Public Relations, Tech | Tagged , , , | Comments Off on Content Curation’s Last stand?

Cyber Tech brings Intrigue, Ethical Challenges to PR

Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however.  … Continue reading

Posted in In the News, Tech PR, Technology | Tagged , , , , | Comments Off on Cyber Tech brings Intrigue, Ethical Challenges to PR

Facebook Unfriends News, and it’s a Shame

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead … Continue reading

Posted in In the News, Public Relations, Social Media | Tagged , , , | Comments Off on Facebook Unfriends News, and it’s a Shame