Category Archives: In the News

4 PR Lessons From Comedy via Seinfeld and Stern

Posted on October 4, 2017 by rgeller

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of … Continue reading →

Posted in Branding, In the News, Interviews, Marketing, PR, Public Relations | 2 Comments

Facebook Redefines News. PR will Never be the Same

Posted on May 23, 2017 by rgeller

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading →

Posted in In the News, PR, PR Tech, Social Media, Technology | Tagged , , , , , , | 1 Comment

ENGAGE: NYC Reveals the King of Storytelling

Posted on April 25, 2017 by rgeller

I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading →

Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , , , | Leave a comment

Trump is sucking the Air and Fun from PR and News

Posted on February 22, 2017 by rgeller

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, … Continue reading →

Posted in In the News, PR, Public Relations | Leave a comment

Are PR and Branded Content Fake News?

Posted on February 2, 2017 by rgeller

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer.  They discussed the problem that has come to be called “Fake News”.  You can read about the session … Continue reading →

Posted in Events, In the News, NY Tech, PR, Social Media, Tech, Tech PR | 3 Comments

Newsflash: PR is NOT Sinister Media Manipulation

Posted on January 11, 2017 by rgeller

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations.  Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading →

Posted in In the News, PR, PR Tech | Tagged , , | Leave a comment

PR Golden Turkey Awards

Posted on November 23, 2016 by rgeller

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme.   Their November 18 episode focused on Turkey Pardons.  … Continue reading →

Posted in In the News, Public Relations, Tech PR | Leave a comment

Trump Gets Schooled in PR

Posted on October 27, 2016 by rgeller

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading →

Posted in Campaign Analysis, In the News, Politics, PR, Public Relations | Leave a comment

No Accounting for Bias?

Posted on May 17, 2016 by rgeller

There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: … Continue reading →

Posted in In the News, Social Media, Tech PR, Technology | Tagged , , | Leave a comment

New Tech Reality Show: It’s Magic, is it a Leap?

Posted on February 3, 2016 by rgeller

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and … Continue reading →

Posted in In the News, PR, PR Tech, Public Relations, Tech PR, Technology | Leave a comment