Category Archives: In the News

Cyber Tech brings Intrigue, Ethical Challenges to PR

Posted on May 17, 2018 by rgeller

Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however. … Continue reading →

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Facebook Unfriends News, and it’s a Shame

Posted on February 6, 2018 by rgeller

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead … Continue reading →

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Lin Pophal on the Evolving Role and Field of PR

Posted on December 5, 2017 by rgeller

I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading →

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The Art of the Linguistic Kill Shot

Posted on November 8, 2017 by rgeller

I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.” Trump has perfected the art of name calling. He always seems … Continue reading →

Posted in Current Affairs, In the News, Politics, Public Relations | Tagged , , , | 2 Comments

4 PR Lessons From Comedy via Seinfeld and Stern

Posted on October 4, 2017 by rgeller

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of … Continue reading →

Posted in Branding, In the News, Interviews, Marketing, PR, Public Relations | 2 Comments

Facebook Redefines News. PR will Never be the Same

Posted on May 23, 2017 by rgeller

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading →

Posted in In the News, PR, PR Tech, Social Media, Technology | Tagged , , , , , , | 1 Comment

ENGAGE: NYC Reveals the King of Storytelling

Posted on April 25, 2017 by rgeller

I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading →

Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , , , | Leave a comment

Trump is sucking the Air and Fun from PR and News

Posted on February 22, 2017 by rgeller

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, … Continue reading →

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Are PR and Branded Content Fake News?

Posted on February 2, 2017 by rgeller

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer.  They discussed the problem that has come to be called “Fake News”.  You can read about the session … Continue reading →

Posted in Events, In the News, NY Tech, PR, Social Media, Tech, Tech PR | 3 Comments

Newsflash: PR is NOT Sinister Media Manipulation

Posted on January 11, 2017 by rgeller

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations.  Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading →

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