Tag Archives: media relations

How to Become a Media Darling

Posted on June 20, 2019 by rgeller

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. So … Continue reading →

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End of Media Relations – or a new Beginning?

Posted on October 3, 2018 by rgeller

By now, content marketing has become an important part of almost every PR’s arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet.  It offers more runway to … Continue reading →

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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Posted on March 21, 2018 by rgeller

In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you … Continue reading →

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Pitch about Nothing – Good PR or Con Job?

Posted on February 20, 2018 by rgeller

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this. But key experiences along … Continue reading →

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Newsflash: PR is NOT Sinister Media Manipulation

Posted on January 11, 2017 by rgeller

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations.  Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading →

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Hannah and Her Sister Disrupt PR with Babbler

Posted on May 12, 2016 by rgeller

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments  … Continue reading →

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HBR Covers the Death of a B2B Salesman – and Media Relations

Posted on January 14, 2016 by rgeller

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading →

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Meetup Explores the Art of the PR Pitch

Posted on December 15, 2015 by rgeller

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively … Continue reading →

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Tech Blogger Lament: “It’s now all about the page-clicks”

Posted on September 29, 2015 by rgeller

It seems hard to believe, but I wrote my PR Death Watch series, which chronicled the changing nature of the profession, seven years ago.   One of the tactics that I questioned back then was the media tour: “With news cycles … Continue reading →

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Trump, Tinder, Press Offender – New Rules of Taking on Media

Posted on August 13, 2015 by rgeller

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the … Continue reading →

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