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Tag Archives: media relations
Boo! Now will you cover my PR?
Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to … Continue reading
Posted in PR, Public Relations, Tech PR Tagged Halloween, media relations, PR Comments Off on Boo! Now will you cover my PR?
Top Crypto Reporter offers Tips for PR and Startups
If you work for a crypto or blockchain company and want to improve visibility and marketing results, check out our latest podcast. Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications … Continue reading
Posted in Podcast Tagged blockchain, crypto, media relations, startup Comments Off on Top Crypto Reporter offers Tips for PR and Startups
How to Become a Media Darling
This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. So … Continue reading
Posted in Branding, Marketing, PR Tagged media, media relations, PR, public relations Comments Off on How to Become a Media Darling
Pitch about Nothing – Good PR or Con Job?
I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this. But key experiences along … Continue reading
Posted in PR Tagged media relations, PR Comments Off on Pitch about Nothing – Good PR or Con Job?
Newsflash: PR is NOT Sinister Media Manipulation
Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading
Posted in In the News, PR, PR Tech Tagged media relations, PR, public relations Comments Off on Newsflash: PR is NOT Sinister Media Manipulation
Hannah and Her Sister Disrupt PR with Babbler
We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments … Continue reading
Posted in PR Tech, Public Relations, Tech, Tech PR Tagged media relations, PR, PR tech Comments Off on Hannah and Her Sister Disrupt PR with Babbler
Meetup Explores the Art of the PR Pitch
The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively … Continue reading
Posted in Agency news, NY Tech, PR, Public Relations Tagged media relations, PR Comments Off on Meetup Explores the Art of the PR Pitch