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Category Archives: Uncategorized
Robin Schaffer on Maximizing Analyst Relations
It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading
Posted in Campaign Analysis, PR, Public Relations, Uncategorized
Tagged analyst relations, industry analyst
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Webinar: Scoring Great PR for you Blockchain Venture
You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share above in this post. … Continue reading
Posted in Uncategorized
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Startup PR Myths Debunked
It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. … Continue reading
Posted in Uncategorized
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Why AI won’t Replace PR
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle … Continue reading
How to Social in 2019: Experts Share their Views
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading
Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized
Tagged Facebook, journalism, marketing, media, PR, social media marketing
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Neal Schaffer on Social Media Challenges & Opportunities for 2019
I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of … Continue reading
Posted in Uncategorized
Tagged digital marketting, Facebook, Instagram, LinkedIn, marketing, social media, Twitter, YouTube
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Frank Strong on Next Steps in Social Media Marketing
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR … Continue reading
Does Social Media Marketing need a Reboot? Drew Neisser Chimes in
I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading
Posted in Interviews, PR, PR Tech, Public Relations, Social Media, Uncategorized, Web 2.0
Tagged digital marketing, fake news, media, PR, publishing, social media marketing
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Next Steps in Social Media Marketing
If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading
Tech has an image problem. How do we fix it?
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading
Posted in Public Relations, Tech, Technology, Uncategorized
Tagged hournalism, media, public relations, Silicon Valley, tech industry
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