Category Archives: Uncategorized

PR During Wartime: an FAQ

I am Jewish, love Israel, and have friends, family and clients there. But you don’t have to be Jewish or any of the above to be horrified by the attack on Israel. The details can leave you speechless.  A client … Continue reading

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Looking forward to the next posts and podcasts

Things are a bit slow due to the summer schedule but please stay tuned!

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He fired me and Launched my Career in Tech PR

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope … Continue reading

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Robin Schaffer on Maximizing Analyst Relations

It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading

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Webinar: Scoring Great PR for you Blockchain Venture

You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share above in this post. … Continue reading

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Startup PR Myths Debunked

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. … Continue reading

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Why AI won’t Replace PR

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle … Continue reading

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How to Social in 2019: Experts Share their Views

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading

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Neal Schaffer on Social Media Challenges & Opportunities for 2019

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of … Continue reading

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Frank Strong on Next Steps in Social Media Marketing

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR … Continue reading

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