Category Archives: Uncategorized

Nailing the Facebook Image: Handy Cheat Sheet

Posted on February 23, 2017 by rgeller

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions … Continue reading →

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Israeli Startups Join Axis Innovation at NYSE

Posted on June 27, 2016 by rgeller

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE.  It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening … Continue reading →

Posted in Events, NY Tech, PR, PR Tech, Public Relations, Uncategorized | 2 Comments

No one Cares about Your News – Now What? Join us on 2/23

Posted on February 10, 2016 by rgeller

The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading →

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Singles’ Day on Chinese Social Media

Posted on November 12, 2015 by rgeller

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading →

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Ted Underwood on Topic Modeling and PR

Posted on September 24, 2015 by rgeller

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the … Continue reading →

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Info CAN Leave Black Holes: What this means for PR

Posted on August 27, 2015 by rgeller

You may have heard read about the new theory that explains how information can escape black holes. None other than Stephen Hawking now says this can be done, as reported in WSJ.  Previously, it was thought that nothing could escape … Continue reading →

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Posted on July 30, 2015 by rgeller

[View the story “Engage NYC Digital Storytelling Conference” on Storify]

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When to Get Tough in PR, via the de Blasio vs. Cuomo Feud

Posted on July 8, 2015 by rgeller

Last week NY Mayor Bill de Blasio very publicly kicked Governor Andrew Cuomo to the curb. The NY Times reported: … in candid and searing words… De Blasio… accused… Cuomo… of … personal pettiness, “game-playing” and a desire for “revenge.” … Continue reading →

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One Thing you CAN’T Measure in PR

Posted on June 22, 2015 by rgeller

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona … Continue reading →

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Cracking the Quadrant – Confessions of a former Gartner Analyst

Posted on June 3, 2015 by rgeller

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading →

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