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Recent Posts
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How to Social in 2019: Experts Share their Views
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading
Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized Tagged Facebook, journalism, marketing, media, PR, social media marketing 1 Comment
Neal Schaffer on Social Media Challenges & Opportunities for 2019
I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of … Continue reading
Posted in Uncategorized Tagged digital marketting, Facebook, Instagram, LinkedIn, marketing, social media, Twitter, YouTube Comments Off on Neal Schaffer on Social Media Challenges & Opportunities for 2019
Frank Strong on Next Steps in Social Media Marketing
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR … Continue reading
Posted in Uncategorized Tagged digital marketing, marketing, PR, social media Comments Off on Frank Strong on Next Steps in Social Media Marketing
Does Social Media Marketing need a Reboot? Drew Neisser Chimes in
I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading
Posted in Interviews, PR, PR Tech, Public Relations, Social Media, Uncategorized, Web 2.0 Tagged digital marketing, fake news, media, PR, publishing, social media marketing Comments Off on Does Social Media Marketing need a Reboot? Drew Neisser Chimes in
Next Steps in Social Media Marketing
If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading
Tech has an image problem. How do we fix it?
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading
Posted in Public Relations, Tech, Technology, Uncategorized Tagged hournalism, media, public relations, Silicon Valley, tech industry Comments Off on Tech has an image problem. How do we fix it?
See You at Social Tools Summit Next Week
I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer … Continue reading
Posted in Branding, Events, Influencer marketing, Marketing, PR, Uncategorized Tagged Social Tools Summit Comments Off on See You at Social Tools Summit Next Week
Nailing the Facebook Image: Handy Cheat Sheet
To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions … Continue reading
Posted in Uncategorized Comments Off on Nailing the Facebook Image: Handy Cheat Sheet
Israeli Startups Join Axis Innovation at NYSE
I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening … Continue reading
Posted in Events, NY Tech, PR, PR Tech, Public Relations, Uncategorized 2 Comments
No one Cares about Your News – Now What? Join us on 2/23
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Social Media, Uncategorized Tagged PR, SMW, social media Comments Off on No one Cares about Your News – Now What? Join us on 2/23
