Category Archives: Uncategorized

Tech has an image problem. How do we fix it?

Posted on December 21, 2017 by rgeller

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are).  But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading →

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See You at Social Tools Summit Next Week

Posted on October 11, 2017 by rgeller

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer … Continue reading →

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Nailing the Facebook Image: Handy Cheat Sheet

Posted on February 23, 2017 by rgeller

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions … Continue reading →

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Israeli Startups Join Axis Innovation at NYSE

Posted on June 27, 2016 by rgeller

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE.  It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening … Continue reading →

Posted in Events, NY Tech, PR, PR Tech, Public Relations, Uncategorized | 2 Comments

No one Cares about Your News – Now What? Join us on 2/23

Posted on February 10, 2016 by rgeller

The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading →

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Singles’ Day on Chinese Social Media

Posted on November 12, 2015 by rgeller

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading →

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Ted Underwood on Topic Modeling and PR

Posted on September 24, 2015 by rgeller

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the … Continue reading →

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Info CAN Leave Black Holes: What this means for PR

Posted on August 27, 2015 by rgeller

You may have heard read about the new theory that explains how information can escape black holes. None other than Stephen Hawking now says this can be done, as reported in WSJ.  Previously, it was thought that nothing could escape … Continue reading →

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Posted on July 30, 2015 by rgeller

[View the story “Engage NYC Digital Storytelling Conference” on Storify]

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When to Get Tough in PR, via the de Blasio vs. Cuomo Feud

Posted on July 8, 2015 by rgeller

Last week NY Mayor Bill de Blasio very publicly kicked Governor Andrew Cuomo to the curb. The NY Times reported: … in candid and searing words… De Blasio… accused… Cuomo… of … personal pettiness, “game-playing” and a desire for “revenge.” … Continue reading →

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