Tag Archives: technology

How to Stand out at a Noisy Trade Show (MWC Field Guide)

I am often asked by clients how to build trade show buzz and booth traffic. There are of course some classic ways to drum up traffic, such as offering freebies of some sort. It can be especially challenging when you’re … Continue reading

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Building Bridges to Media and the World in Jerusalem

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. And I started to wonder why I hadn’t visited here sooner.¬†Each part of the country … Continue reading

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Here’s a Pitch: Get Tech Savvy, take a PR Briefing

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry‚Ķ act as if the products they build sit at the center of everything. … Continue reading

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