Tag Archives: technology

How to Stand out at a Noisy Trade Show (MWC Field Guide)

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.  They’re competing against well-known companies that … Continue reading

Posted in PR, PR Tech, Public Relations, Tech PR, Technology | Tagged , , , , | Leave a comment

Building Bridges to Media and the World in Jerusalem

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last.¬† But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer … Continue reading

Posted in Agency news, Current Affairs, PR, PR Tech, Public Relations, Tech PR, Technology | Tagged , , , , , , , | Leave a comment

Here’s a Pitch: Get Tech Savvy, take a PR Briefing

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry‚Ķ act as if the products they build sit at the center of everything. … Continue reading

Posted in In the News, PR, Public Relations, Tech PR | Tagged , , , , | Leave a comment