Category Archives: Public Relations

Did PR Help Make the Beatles the GOAT Band?

Posted on July 25, 2024 by rgeller

I sometimes play a game with friends, asking “Stones or Beatles, which band rules?” More than a few choose the Rolling Stones; I am solidly in the Beatles camp. They always impressed me as the best hit makers, with original … Continue reading →

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Tech CEO Reputation and Impact: Top Takeaways from Shahar Silbershatz Interview

Posted on June 11, 2024 by rgeller

I had a great chat recently with Shahar Silbershatz, CEO of reputation management and analytics firm Calber. He joined the podcast to discuss the impact of executive brands on company reputation and business. That was the just the main course; … Continue reading →

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PR that Minor News? Research into Poltical Yard Signs Holds an Answer

Posted on April 25, 2024 by rgeller

I have been working with PR teams for over twenty years.  In all that time, some of the same questions keep coming up about press releases. No, not “is the press release dead yet?” The one I had in mind … Continue reading →

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Want to get PR Buzz Like Apple? Just Ask ChatGPT How

Posted on April 11, 2024 by rgeller

I saw a MarketingProfs story about the state of generative AI in PR. The article,  written by Ayaz Nanji, includes stats from a recent MuckRack survey that show growing adoption: Some 64% of PR professionals say they are exploring the … Continue reading →

Posted in PR, PR Tech, Public Relations | Tagged , , | 2 Comments

No Bad PR? A Single Story Felled These Three Giants

Posted on January 4, 2024 by rgeller

Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right?  After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading →

Posted in Campaign Analysis, Crisis Management, Current Affairs, In the News, Interviews, PR, Public Relations | 2 Comments

Crisis Management Lessons from the Latest Influencer Scandals

Posted on September 21, 2023 by rgeller

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership … Continue reading →

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Learn How ChatGPT and AI are Transforming PR

Posted on April 24, 2023 by rgeller

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico, CEO and Co-founder of Epistemic … Continue reading →

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Have your AI Pitch my AI, We’ll Do Lunch

Posted on February 1, 2023 by rgeller

“Have your people call my people, we’ll do lunch.” So goes the old Hollywood schmooze about dealmaking. But can we be far off from a day when it is AI that brokers the deals? ChatGPT got me thinking about this. … Continue reading →

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Boo! Now will you cover my PR?

Posted on October 31, 2022 by rgeller

Tapping emotions is a time-honored tactic in PR and marketing.  This can involve fear-mongering.  Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to … Continue reading →

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Acting the Part (of Thought Leader and Spokesperson)

Posted on August 4, 2022 by rgeller

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is … Continue reading →

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