Category Archives: Public Relations

Crisis Management Lessons from the Latest Influencer Scandals

Posted on September 21, 2023 by rgeller

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership … Continue reading →

Posted in Crisis Management, In the News, Influencer marketing, Podcast, PR, Public Relations, Social Media | Leave a comment

Learn How ChatGPT and AI are Transforming PR

Posted on April 24, 2023 by rgeller

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico, CEO and Co-founder of Epistemic … Continue reading →

Posted in Podcast, PR Tech, Public Relations | Tagged , , | Comments Off on Learn How ChatGPT and AI are Transforming PR

Have your AI Pitch my AI, We’ll Do Lunch

Posted on February 1, 2023 by rgeller

“Have your people call my people, we’ll do lunch.” So goes the old Hollywood schmooze about dealmaking. But can we be far off from a day when it is AI that brokers the deals? ChatGPT got me thinking about this. … Continue reading →

Posted in PR Tech, Public Relations | Tagged , | Comments Off on Have your AI Pitch my AI, We’ll Do Lunch

Boo! Now will you cover my PR?

Posted on October 31, 2022 by rgeller

Tapping emotions is a time-honored tactic in PR and marketing.  This can involve fear-mongering.  Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to … Continue reading →

Posted in PR, Public Relations, Tech PR | Tagged , , | Comments Off on Boo! Now will you cover my PR?

Acting the Part (of Thought Leader and Spokesperson)

Posted on August 4, 2022 by rgeller

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is … Continue reading →

Posted in Podcast, PR, Public Relations | Tagged , | Comments Off on Acting the Part (of Thought Leader and Spokesperson)

Your Amazing Succession PR Scene Translator

Posted on November 29, 2021 by rgeller

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity).   There’s great writing, a superb cast, and always lots … Continue reading →

Posted in Crisis Management, Current Affairs, Public Relations, Television, TV | Tagged | Comments Off on Your Amazing Succession PR Scene Translator

What’s your Hype Cycle Time?

Posted on October 27, 2021 by rgeller

How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading →

Posted in Campaign Analysis, Marketing, Public Relations, Tech PR | Tagged , | 1 Comment

Check out our New Podcast: PR, Done & Doner

Posted on October 21, 2021 by rgeller

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading →

Posted in Agency news, Interviews, PR, Public Relations | Comments Off on Check out our New Podcast: PR, Done & Doner

Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

Posted on May 28, 2021 by rgeller

I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: … Continue reading →

Posted in Networking, PR Tech, Public Relations | Comments Off on Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

From Breakthrough IP to Market Leadership

Posted on March 9, 2021 by rgeller

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading →

Posted in Branding, Campaign Analysis, PR, Public Relations, Tech PR, Technology | Tagged , | Comments Off on From Breakthrough IP to Market Leadership