Category Archives: Public Relations

How to Contain PR Fallout from a Cyber-attack

Posted on September 11, 2019 by rgeller

Fusion PR works extensively in the cyber security space.  We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading →

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The Do’s and Don’ts Of Handling A PR Crisis

Posted on August 14, 2019 by rgeller

This post is by David H. Lasker, Founder and CEO of News Exposure   Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading →

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United we Brand? Top Reads on Corporate Activism

Posted on August 6, 2019 by rgeller

Should CEOs speak out on social, civil and political issues?  Should brands take a stand? Back in the day (meaning just a few years ago) the answers were easier.  It was a more innocent time and easier for businesses to … Continue reading →

Posted in Branding, Politics, Public Relations | Tagged , , , , | 1 Comment

Just DON’T It: Brands Fight Culture Wars at their Peril

Posted on July 3, 2019 by rgeller

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador.  He’s polarizing, but the bold move seemed to sync with their brand.  For the uninitiated, Kaepernick is … Continue reading →

Posted in Branding, In the News, PR, Public Relations | Tagged , , | 1 Comment

Building a Fintech Startup: Top Tips, via Betaworks Panel

Posted on April 11, 2019 by rgeller

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of … Continue reading →

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Cheap Trick: Great Band, Lousy B2B Growth Strategy

Posted on April 2, 2019 by rgeller

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading →

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How to Stand out at a Noisy Trade Show (MWC Field Guide)

Posted on March 12, 2019 by rgeller

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.  They’re competing against well-known companies that … Continue reading →

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Welcome to the Self-correcting Media Maelstrom

Posted on January 30, 2019 by rgeller

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours … Continue reading →

Posted in Current Affairs, In the News, Public Relations, Social Media, Technology, Web 2.0 | Tagged , , , , | 1 Comment

How to Social in 2019: Experts Share their Views

Posted on January 10, 2019 by rgeller

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading →

Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized | Tagged , , , , , | 1 Comment

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Posted on December 20, 2018 by rgeller

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications.  It is the latest in my series of interviews with industry experts (see this post, which sets the stage). My good friend … Continue reading →

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