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Recent Posts
- Did PR Help Make the Beatles the GOAT Band?
- Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Tech CEO Reputation and Impact: Top Takeaways from Shahar Silbershatz Interview
- What is the impact of a rock star CEO on a company’s brand?
- PR that Minor News? Research into Poltical Yard Signs Holds an Answer
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Public Relations
Your Amazing Succession PR Scene Translator
I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). There’s great writing, a superb cast, and always lots … Continue reading
Posted in Crisis Management, Current Affairs, Public Relations, Television, TV Tagged Succession Comments Off on Your Amazing Succession PR Scene Translator
What’s your Hype Cycle Time?
How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading
Check out our New Podcast: PR, Done & Doner
I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading
Posted in Agency news, Interviews, PR, Public Relations Comments Off on Check out our New Podcast: PR, Done & Doner
Another PR Rabbit Hole to Avoid: Obscure Analyst Reports
I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: … Continue reading
Posted in Networking, PR Tech, Public Relations Comments Off on Another PR Rabbit Hole to Avoid: Obscure Analyst Reports
From Breakthrough IP to Market Leadership
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading
Posted in Branding, Campaign Analysis, PR, Public Relations, Tech PR, Technology Tagged intellectual property, secret sauce Comments Off on From Breakthrough IP to Market Leadership
Turn Your Secret Sauce into a PR Asset with these 4 Steps
In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component. … Continue reading
Posted in Campaign Analysis, Public Relations, Tech, Tech PR, Technology Tagged core technology, intellectual property, secret sauce Comments Off on Turn Your Secret Sauce into a PR Asset with these 4 Steps
Robin Schaffer on Maximizing Analyst Relations
It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading
Posted in Campaign Analysis, PR, Public Relations, Uncategorized Tagged analyst relations, industry analyst Comments Off on Robin Schaffer on Maximizing Analyst Relations
Secret Sauce: What it is, and How to Apply for best PR Results
It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom. I like “secret sauce”. Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution … Continue reading
Posted in Campaign Analysis, Public Relations, Tech, Tech PR Comments Off on Secret Sauce: What it is, and How to Apply for best PR Results
How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840. More recently, the … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics, PR, Public Relations Tagged journalism, October surprise, politics Comments Off on How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
Tesla Slams the Brakes on PR
The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading
Posted in In the News, PR, PR Tech, Public Relations, Tech Tagged big tech, media, tesla Comments Off on Tesla Slams the Brakes on PR