Category Archives: Public Relations

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

I have been blogging about challenges confronting digital PR and social media marketing.  You can read those posts to learn more.  In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading

Posted in Interviews, PR, PR Tech, Public Relations, Social Media, Uncategorized, Web 2.0 | Tagged , , , , , | Leave a comment

Next Steps in Social Media Marketing

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading

Posted in Influencer marketing, Interviews, Marketing, Public Relations, Social Media, Tech PR, Uncategorized | Tagged , , , , | 2 Comments

Definers Saga and the State of PR Ethics

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery … Continue reading

Posted in In the News, Public Relations, Social Media, Tech, Tech PR, Technology | Tagged , , , | 3 Comments

Is it time to Rethink our Faustian Bargain with “Free”?

There is legislation brewing in Europe that could upend digital media.  They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts … Continue reading

Posted in PR Tech, Public Relations, Social Media, Technology | Tagged , , , , | 2 Comments

Content Curation’s Last stand?

Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list).  Now I was strangely stumped, even disinterested.   … Continue reading

Posted in Apps, In the News, Marketing, NY Tech, PR, PR Tech, Public Relations, Tech | Tagged , , , | Leave a comment

I‘m in PR: What’s the Big Idea?

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. Its backlight shines an eerie glow on the presenter’s lower face. This is not just some ad man (or woman). It’s … Continue reading

Posted in Campaign Analysis, Public Relations, Social Media, Tech PR, Technology | Tagged , , | 1 Comment

Sparks Fly at Publishers and Platforms Meetup

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital … Continue reading

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Building Bridges to Media and the World in Jerusalem

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last.  But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer … Continue reading

Posted in Agency news, Current Affairs, PR, PR Tech, Public Relations, Tech PR, Technology | Tagged , , , , , , , | Leave a comment

Facebook Unfriends News, and it’s a Shame

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead … Continue reading

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Tech has an image problem. How do we fix it?

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are).  But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading

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