Tag Archives: intellectual property

From Breakthrough IP to Market Leadership

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

But promoting the underlying tech is not the same as hyping a finished product.  It may be unclear how it can advance your PR goals. Secrets can build curiosity if you toss out a few crumbs. But the tension must … Continue reading

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