Tag Archives: intellectual property

From Breakthrough IP to Market Leadership

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

In my last post I explained¬†the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.¬† … Continue reading

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