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Tag Archives: content marketing
Is that paid PR Opportunity worth it? 5 Experts Chime In
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and … Continue reading
Posted in Campaign Analysis, Marketing, PR, Public Relations, Tech PR
Tagged content marketing
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing
Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post, which sets the stage). My good friend … Continue reading
End of Media Relations – or a new Beginning?
By now, content marketing has become an important part of almost every PR’s arsenal. We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet. It offers more runway to … Continue reading
Posted in Influencer marketing, Marketing, Tech PR
Tagged content marketing, journalism, media relations, PR, public relations, social media
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Content Curation’s Last stand?
Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. … Continue reading
Posted in Apps, In the News, Marketing, NY Tech, PR, PR Tech, Public Relations, Tech
Tagged content marketing, copyright, curation, social media
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Your Greatest Foe on Social Media – How to Fight Back
Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To … Continue reading
Posted in Events, Marketing, NY Tech, PR Tech, Public Relations, Technology
Tagged content marketing, PR, social media
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Huffington Goes Viral with Data Science – You can Too
Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading
Posted in PR, PR Tech, Public Relations, Reading Files, Social Media, Technology
Tagged big data, content marketing, media, PR, publisher, viral
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See You at Social Tools Summit Next Week
I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was … Continue reading
Posted in Events
Tagged content marketing, influencer, influencer marketing, PR, social media
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Social Media Week NY Seminar Wrap
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar … Continue reading
Posted in Events, PR, PR Tech, Public Relations, Social Media, Tech PR
Tagged content marketing, marketing, PR, SMW, social media
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Off to the Social Tools Summit
I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the … Continue reading
Posted in Events, Social Media, Tech
Tagged content marketing, social media, Social Tools Summit
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3 Surefire Open Spaces Marketing Tactics
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the … Continue reading
