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- rgeller on The King is Dead – Long Live the Press Statement
- Paul Geller on The King is Dead – Long Live the Press Statement
- Robert Geller on My Crazy Ex-chat Friend
- Hail the Superforecasters: Towards Better Predictions in Tech and PR - Flack's RevengeFlack's Revenge on What’s your Hype Cycle Time?
- Don Bates on Top Tech Words to Banish in 2022
Category Archives: Reading Files
Top Tech Words to Banish in 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting … Continue reading
Posted in Fun Stuff, PR, Reading Files 2 Comments
How to Overcome Startup PR Challenges
Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much … Continue reading
Posted in Branding, PR, Reading Files, Tech, Tech PR Comments Off on How to Overcome Startup PR Challenges
Lin Pophal on the Evolving Role and Field of PR
I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading
Posted in Books, In the News, PR, Public Relations, Reading Files Tagged future of PR, journalism, media, PR, public relations Comments Off on Lin Pophal on the Evolving Role and Field of PR
1 More Reason for Media to Hate Tech; Thanks Peter Thiel
Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Reading Files Tagged PR, Silicon Valley, tech Comments Off on 1 More Reason for Media to Hate Tech; Thanks Peter Thiel
Belle of the Ball or Lead Balloon? Read this Before Launching at a Show
You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading
Posted in Events, Marketing, PR, PR Tech, Public Relations, Reading Files Tagged launch, MWC, SxSW, tech PR Comments Off on Belle of the Ball or Lead Balloon? Read this Before Launching at a Show
Better Call Saul the PR Hound
I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading
Posted in Current Affairs, Fun Stuff, PR, Public Relations, Reading Files Comments Off on Better Call Saul the PR Hound
In the new “Curate or Perish” World, what’s a Flack to Do?
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading
Posted in Marketing, PR, PR Tech, Public Relations, Reading Files, Uncategorized Comments Off on In the new “Curate or Perish” World, what’s a Flack to Do?