Category Archives: Reading Files

Top Tech Words to Banish in 2022

Posted on January 24, 2022 by rgeller

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused.  It’s based on thousands of submissions from around the world.  As reported in CNN. The 2021 list includes an interesting … Continue reading →

Posted in Fun Stuff, PR, Reading Files | 2 Comments

How to Overcome Startup PR Challenges

Posted on November 26, 2019 by rgeller

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding “technology” to PR does not shed much … Continue reading →

Posted in Branding, PR, Reading Files, Tech, Tech PR | Comments Off on How to Overcome Startup PR Challenges

Lin Pophal on the Evolving Role and Field of PR

Posted on December 5, 2017 by rgeller

I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading →

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Huffington Goes Viral with Data Science – You can Too

Posted on August 9, 2016 by rgeller

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading →

Posted in PR, PR Tech, Public Relations, Reading Files, Social Media, Technology | Tagged , , , , , | Comments Off on Huffington Goes Viral with Data Science – You can Too

1 More Reason for Media to Hate Tech; Thanks Peter Thiel

Posted on June 8, 2016 by rgeller

Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living … Continue reading →

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HBR Covers the Death of a B2B Salesman – and Media Relations

Posted on January 14, 2016 by rgeller

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading →

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Wonky Articles Trump other forms of Content

Posted on October 13, 2015 by rgeller

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, … Continue reading →

Posted in PR, PR Tech, Public Relations, Reading Files, Social Media | Comments Off on Wonky Articles Trump other forms of Content

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Posted on March 23, 2015 by rgeller

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading →

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Better Call Saul the PR Hound

Posted on February 24, 2015 by rgeller

I really loved the AMC show Breaking Bad.  It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading →

Posted in Current Affairs, Fun Stuff, PR, Public Relations, Reading Files | Comments Off on Better Call Saul the PR Hound

In the new “Curate or Perish” World, what’s a Flack to Do?

Posted on November 17, 2014 by rgeller

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading →

Posted in Marketing, PR, PR Tech, Public Relations, Reading Files, Uncategorized | Comments Off on In the new “Curate or Perish” World, what’s a Flack to Do?