Category Archives: Reading Files

Secret to great tech PR? Messaging, messaging, messaging!

We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading

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How to Maximize Social? This New Book by Neal Schaffer Explains

Cross-posted on Fusion Forum Neal Schaffer’s book Maximize Your Social  (Wiley) just came out, and this is exciting for several reasons.  One, he just plain knows this stuff.  If you’re not already familiar, Neal (bio) is a Forbes top 50 … Continue reading

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Cool and Candor, by the Numbers

If I asked you what Miley Cyrus and Warren Buffet have in common when it comes to brand building and PR, you'd probably think I was nuts. But both were the focus of recent posts about these things, and how … Continue reading

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4 “Present Shock” Trends – and What they Mean for PR

I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading

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94 Words, Botched Media Opp, Nary a PR Person in Sight

Most of us have heard about those 94 words: the now infamous talking points that Susan Rice used to explain what happened in the Benghazi tragedy. On Tuesday, the Wall Street Journal featured a blow-by-blow account of how a CIA … Continue reading

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NY Tech Updates, via NY Daily News

My girlfriend and I stayed at her beach house on Long Island for a few days. It was nice to enjoy time in the sun, on the beautiful beach at Smith Point.  I generally fight wind, sand and ocean spray while … Continue reading

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7 Content and Social Media Marketing Myths, Refuted

Using social media to achieve your content marketing goals adds challenges as well as opportunities. One opportunity, and a challenge too, is the rapidly evolving nature of the field. There are always new things to try, however it is also … Continue reading

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Foremski Praises Tech PR, Buries Tech Journalism

Tom Foremski has written about the rise of tech product journalism and corresponding growth in the tech PR field. Foremski has blogged quite a bit about public relations, and its need to adapt to new realities (see my post The … Continue reading

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Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Louis CK is a comic hero for every man, an unkempt alternative to the more mainstream comedians (think Seinfeld or Dane Cook).  He is irreverent, dark and just plain damn funny. I have greatly enjoyed Louie's work, inlcuding his  FX … Continue reading

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Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks

The Journal wrote last week about the effects (both good and bad) that social media reviews and other forms of online chatter can have on a company's stock price. Online reviews can…have an impact on the stock price of the … Continue reading

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