Category Archives: Reading Files

Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks

Posted on November 29, 2011 by rgeller

The Journal wrote last week about the effects (both good and bad) that social media reviews and other forms of online chatter can have on a company’s stock price. Online reviews can…have an impact on the stock price of the … Continue reading →

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On the Internet, Nobody knows if You are a Dog – or a Friend

Posted on September 13, 2011 by rgeller

Judy Gombita wrote a nice guest post for Marketing Mel, a very thoughtful essay about the layers of friendships and relationships. Judy reflected on a term that she learned from one of her teachers when she was in school (“friendlies” … Continue reading →

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New Research Sheds Light on How News Spreads Online

Posted on March 31, 2011 by rgeller

Breakthrough Identifies Roles of Influencers and Paves the way for Further Study A story in the New York Times recently caught my attention. The simple title Why Some Twitter Posts Catch on and Others Don’t, seemed to promise an article … Continue reading →

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How Times Reporters Use Twitter (A Cocktail Party with Journalists)

Posted on March 15, 2011 by rgeller

The Public Editor column in the New York Times shines a light on how the paper covers news and seeks  to help readers better understand the reasoning behind their stories and editing decisions. This week, Public Editor Arthur Brisbane covered … Continue reading →

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Role of Publicists in the Oscar Chase; One Seat was Vacant

Posted on February 28, 2011 by rgeller

If you like movies and handicapping contests, there is no better time than Academy Award season.  And if you happen to be in PR, as I am, it is interesting to follow news reports about all the behind-the-scenes marketing, maneuvering … Continue reading →

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Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy

Posted on September 20, 2010 by rgeller

Time magazine has a celebrity interview feature called “10 Questions.”  A month or so ago, Time readers posed the questions to James Ellroy, author of great noirish fiction – a number of his books hit the best seller lists and … Continue reading →

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CNET Says “Press Conferences are Over”

Posted on February 23, 2010 by rgeller

I take my responsibility for maintaining the PR Death Watch list seriously.  It is a lonely and thankless vigil. So little free time.  So many PR sacred cows to slay, and anachronisms to highlight; all those knives to keep sharp; … Continue reading →

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Of PR, Checklists and Happy Work Places

Posted on February 2, 2010 by rgeller

The turning of the calendar in a new year is always a good time to reflect and look ahead.  In PR, we take start of the year as an opportunity to make sure that account basics are in place and … Continue reading →

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PR and the Decline of Western Civilization

Posted on February 17, 2009 by rgeller

USA Today reviewed the book "PR: A Persuasive Industry? Spin, Public Relations and the Shaping of Modern Media" I have not read the book yet, but the review included some interesting tidbits worth commenting on. The authors are apparently from … Continue reading →

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Catching up on things: Social Searching & Graphing Tools, etc.

Posted on January 5, 2009 by rgeller

It has been a nice couple of weeks, relatively quiet at work and the long weekends rounded out the year and softened the impact of launching into 2009.  I used my days off as an opportunity to relax, spend time … Continue reading →

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