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Category Archives: Current Affairs
How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840. More recently, the … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics, PR, Public Relations
Tagged journalism, October surprise, politics
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The Pandemic Forever Changed these Words
It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to … Continue reading
PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered … Continue reading
Posted in Campaign Analysis, Crisis Management, Current Affairs
Tagged Coronavirus, Covid-19, PR
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How to Contain PR Fallout from a Cyber-attack
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading
Posted in Campaign Analysis, Crisis Management, Current Affairs, PR, Public Relations
Tagged crisis management, cybersecurity
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The Internet Killed these 4 Words for Me
Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly … Continue reading
Posted in Current Affairs, Influencer marketing, Marketing, PR Tech, Technology
Tagged Internet, news, PR, social media
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Welcome to the Self-correcting Media Maelstrom
If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours … Continue reading
Posted in Current Affairs, In the News, Public Relations, Social Media, Technology, Web 2.0
Tagged Covington, journalism, Michael Cohen, social media, Twitter
1 Comment
We’ve been hacked! Call the Press!
Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading
Posted in Current Affairs, Tech PR
Tagged branding, crisis communications, crisis management, cybersecurity, public relations, reputation, security
1 Comment
Prepare for a Reshuffling of the Internet Deck
In my last post I wrote about the house of cards called today’s Internet, and new rules that could shake things up. The European Directive threatens to force social media platforms and others to pay a link tax to copyright … Continue reading
Posted in Current Affairs, In the News, Social Media
Tagged content, European Copyright Directive, journalism, media, social media
1 Comment
Building Bridges to Media and the World in Jerusalem
I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. And I started to wonder why I hadn’t visited here sooner. But I think it’s … Continue reading
Posted in Agency news, Current Affairs, PR, PR Tech, Public Relations, Tech PR, Technology
Tagged Jerusalem Venture Partners, JVP, launch, public relations, startup, tech, technology, VC
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Too Left Tweet: Brands Get Political at their Peril
via GIPHY The term “coffee break” took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig … Continue reading
Posted in Branding, Campaign Analysis, Current Affairs, Politics
Tagged ads, brands, Roy S. Moore, scoail media, Sean Hannity, Twitter
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