Category Archives: Current Affairs

PR Golden Turkey Awards, 2022

It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the … Continue reading

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What’s so Funny about Peace, Hype and Understanding?

Hype has been getting a bad name recently. Trump was under legal scrutiny in NY for variously overhyping or underhyping his assets (depending on the situation). Burger King got sued for inflating their burgers in ads. And many in the … Continue reading

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Hail the Superforecasters: Towards Better Predictions in Tech and PR   

I  recently listened to a podcast that radically changed my thinking about forecasts.  In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts.  The … Continue reading

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Your Amazing Succession PR Scene Translator

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity).   There’s great writing, a superb cast, and always lots … Continue reading

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Osaka Episode puts Media, Sports and Celebrity on Trial

By now you have likely heard of the biggest news from the first days of the French Open this past weekend.  It was actually about no news, or rather the refusal of one of the shining stars to engage in … Continue reading

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How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt

An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840.  More recently, the … Continue reading

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The Pandemic Forever Changed these Words

It’s hard to think of anything in our lifetimes that’s so taken over our lives and attention. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to … Continue reading

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PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

It’s dark in here.  Let me find the light switch.  There you go.  Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered … Continue reading

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How to Contain PR Fallout from a Cyber-attack

Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading

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The Internet Killed these 4 Words for Me

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly … Continue reading

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