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Tag Archives: branding
Getting Political in Branding and Messaging
It used to be a much simpler world for brand development. The tough questions related to name, design, and color. If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh … Continue reading
Fostering Insurtech Success at GILS 2019
I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors. Insurtechs demonstrated their wares, and … Continue reading
We’ve been hacked! Call the Press!
Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading
Posted in Current Affairs, Tech PR
Tagged branding, crisis communications, crisis management, cybersecurity, public relations, reputation, security
1 Comment
Jennifer Johnson Schools on PR and Positioning at NYETM
I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of … Continue reading
ENGAGE: NYC Reveals the King of Storytelling
I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading
Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR
Tagged bots, branding, marketing, storytelling, virtual reality
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Lessons in Tech Branding from Rock Icons
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading