Category Archives: Podcast

Help! The AI Ate my Web Search! Will SEO Ever be the Same?

Posted on July 2, 2024 by rgeller

Your company has fought long and hard to climb in the search engine results. But SEO is changing, driven by AI and new ways in which we find info and answers online. Is it time to panic? How can companies … Continue reading →

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What is the impact of a rock star CEO on a company’s brand?

Posted on May 2, 2024 by rgeller

In PR circles we talk about the importance of building executive profiles and visibility.  Leaders who are in the news can serve as ambassors for the company brand; and their visibility can advance the goals of the business. But let’s … Continue reading →

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Saul Marquez on How to Build Brand with a CEO Podcast

Posted on April 4, 2024 by rgeller

Have you ever considered launching a CEO or executive podcast but don’t know where to start? It’s really not that hard, doesn’t have to cost much – and you can earn real ROI without having to build a vast audience, … Continue reading →

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Interviews that Went off the Rails in 2023

Posted on January 18, 2024 by rgeller

The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by … Continue reading →

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Friends from Israeli Tech Speak out on the Conflict, PR and Media

Posted on November 28, 2023 by rgeller

I have been blogging about the war in Israel, as you may have read. It hits close to home, as I have family there, and Fusion PR works extensively with the Israeli tech sector. But it is not my home. … Continue reading →

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Crisis Management Lessons from the Latest Influencer Scandals

Posted on September 21, 2023 by rgeller

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership … Continue reading →

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PR Gets Personal

Posted on August 10, 2023 by rgeller

Personal branding; some love it and some dismiss it as an exercise in narcissism and self promotion. But promoting personalities vs. company brands is a key part of PR.  Whether you are old, young, building your own profile, or your … Continue reading →

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Greg Hartley on How to Increase the Power of your Message with Body Language

Posted on July 18, 2023 by rgeller

I am constantly searching for podcast and YouTube content to enjoy while I am out running or driving.  The ones I like most are about music and true crime. Through the latter interest I discovered the Behavior Panel, a YouTube … Continue reading →

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Learn How ChatGPT and AI are Transforming PR

Posted on April 24, 2023 by rgeller

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico, CEO and Co-founder of Epistemic … Continue reading →

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The King is Dead – Long Live the Press Statement

Posted on April 13, 2023 by rgeller

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines … Continue reading →

Posted in Campaign Analysis, In the News, Podcast, PR | 2 Comments