Tag Archives: public relations

PR During Wartime: an FAQ

I am Jewish, love Israel, and have friends, family and clients there. But you don’t have to be Jewish or any of the above to be horrified by the attack on Israel. The details can leave you speechless.  A client … Continue reading

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PR Gets Personal

Personal branding; some love it and some dismiss it as an exercise in narcissism and self promotion. But promoting personalities vs. company brands is a key part of PR.  Whether you are old, young, building your own profile, or your … Continue reading

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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading

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Breaking Down PR’s Fourth Wall with ABM

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set).  Actors breach this wall when they talk to the audience.  Similarly, PR is being challenged to break … Continue reading

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Taking on the PR Agency Haters

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading

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The Do’s and Don’ts Of Handling A PR Crisis

This post is by David H. Lasker, Founder and CEO of News Exposure   Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading

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How to Become a Media Darling

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. So … Continue reading

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How to Stand out at a Noisy Trade Show (MWC Field Guide)

I am often asked by clients how to build trade show buzz and booth traffic. There are of course some classic ways to drum up traffic, such as offering freebies of some sort. It can be especially challenging when you’re … Continue reading

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Why AI won’t Replace PR

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle … Continue reading

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We’ve been hacked! Call the Press!

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading

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