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- rgeller on That PR Campaign Rocked it – So Where’s our site Traffic?
- Paul Geller on That PR Campaign Rocked it – So Where’s our site Traffic?
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Tag Archives: public relations
PR Gets Personal
Personal branding; some love it and some dismiss it as an exercise in narcissism and self promotion. But promoting personalities vs. company brands is a key part of PR. Whether you are old, young, building your own profile, or your … Continue reading
Posted in Branding, Podcast Tagged branding, personal brand, PR, public relations Comments Off on PR Gets Personal
No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year
Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading
Breaking Down PR’s Fourth Wall with ABM
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break … Continue reading
Posted in Campaign Analysis, Marketing, Tech, Tech PR, Technology Tagged ABM, B2B, PR, public relations, sales 1 Comment
Taking on the PR Agency Haters
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading
Posted in In the News, Marketing, PR, Public Relations Tagged agency, marketing, PR, public relations Comments Off on Taking on the PR Agency Haters
The Do’s and Don’ts Of Handling A PR Crisis
This post is by David H. Lasker, Founder and CEO of News Exposure Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading
Posted in Campaign Analysis, Crisis Management, PR, Public Relations Tagged crisis, crisis management, PR, public relations, reputation Comments Off on The Do’s and Don’ts Of Handling A PR Crisis
How to Become a Media Darling
This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. So … Continue reading
Posted in Branding, Marketing, PR Tagged media, media relations, PR, public relations Comments Off on How to Become a Media Darling
How to Stand out at a Noisy Trade Show (MWC Field Guide)
I am often asked by clients how to build trade show buzz and booth traffic. There are of course some classic ways to drum up traffic, such as offering freebies of some sort. It can be especially challenging when you’re … Continue reading
Posted in PR, PR Tech, Public Relations, Tech PR, Technology Tagged marketing, MWC, public relations, technology, trade show Comments Off on How to Stand out at a Noisy Trade Show (MWC Field Guide)
Why AI won’t Replace PR
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle … Continue reading
We’ve been hacked! Call the Press!
Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading
Posted in Current Affairs, Tech PR Tagged branding, crisis communications, crisis management, cybersecurity, public relations, reputation, security 1 Comment
End of Media Relations – or a new Beginning?
By now, content marketing has become an important part of almost every PR’s arsenal. We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet. It offers more runway to … Continue reading
Posted in Influencer marketing, Marketing, Tech PR Tagged content marketing, journalism, media relations, PR, public relations, social media 1 Comment
