Tag Archives: public relations

Tech has an image problem. How do we fix it?

Posted on December 21, 2017 by rgeller

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are).  But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading →

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Lin Pophal on the Evolving Role and Field of PR

Posted on December 5, 2017 by rgeller

I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading →

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Facebook Redefines News. PR will Never be the Same

Posted on May 23, 2017 by rgeller

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading →

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It’s the End of the Truth as we Know it – is PR fine?

Posted on April 20, 2017 by rgeller

It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading →

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Newsflash: PR is NOT Sinister Media Manipulation

Posted on January 11, 2017 by rgeller

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations.  Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading →

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Trump, Tinder, Press Offender – New Rules of Taking on Media

Posted on August 13, 2015 by rgeller

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. … Continue reading →

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PR 2009 – The Color of Brand

Posted on December 29, 2009 by rgeller

If you are involved with PR, the you must be dealing with some kind of problem, right? Or do you have a crisis? Are you caught up in a PR meltdown or an issue? These are the modifiers often used … Continue reading →

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Clip Book of the Future

Posted on October 27, 2009 by rgeller

While assembling yet another new business deck with yet another array of impressive news clips, I got to thinking that perhaps this staple will soon be another relic of the trade, and deserving of a mention in my PR Death … Continue reading →

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