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Tag Archives: sales
Breaking Down PR’s Fourth Wall with ABM
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break … Continue reading
Posted in Campaign Analysis, Marketing, Tech, Tech PR, Technology
Tagged ABM, B2B, PR, public relations, sales
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HBR Covers the Death of a B2B Salesman – and Media Relations
My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading
Posted in PR Tech, Public Relations, Reading Files, Social Media, Tech PR, Technology
Tagged B2B, media relations, PR, sales, tech
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