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Category Archives: Events
Fostering Insurtech Success at GILS 2019
I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors. Insurtechs demonstrated their wares, and … Continue reading
Posted in Branding, Events, Networking, NY Tech, Tech, Technology
Tagged branding, fintech, insurance, insurtech, PR
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Building a Fintech Startup: Top Tips, via Betaworks Panel
Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of … Continue reading
Posted in Events, Marketing, NY Tech, PR, Public Relations, Tech PR, Technology
Tagged fintech
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Sparks Fly at Publishers and Platforms Meetup
I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital … Continue reading
Posted in Events, NY Tech, Politics, Public Relations, Social Media, Technology
Tagged Columbia, Facebook, fake news, journalism, news, publisher, Reuters, social media, Tow
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Social Tools Summit Wrap
I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the … Continue reading
Posted in Events, PR Tech, Public Relations, Social Media, Technology
Tagged marketing, social media, social network, social tools
3 Comments
See You at Social Tools Summit Next Week
I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer … Continue reading
Posted in Branding, Events, Influencer marketing, Marketing, PR, Uncategorized
Tagged Social Tools Summit
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Your Greatest Foe on Social Media – How to Fight Back
Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To … Continue reading
Posted in Events, Marketing, NY Tech, PR Tech, Public Relations, Technology
Tagged content marketing, PR, social media
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Hot Startups Join Axis Innovation at NYSE
I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed Frank invited me … Continue reading
Posted in Events, Marketing, Networking, NY Tech, Tech PR, Technology
Tagged Israeli, NYSE, startup, tech
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ENGAGE: NYC Reveals the King of Storytelling
I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading
My Take on the Fake News Debate
I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, … Continue reading
Posted in Events, PR, Social Media, Tech, Tech PR
Tagged Facebook, fake news, Google, journalism, PR, social networks
3 Comments
Are PR and Branded Content Fake News?
I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News”. You can read about the session … Continue reading
Posted in Events, In the News, NY Tech, PR, Social Media, Tech, Tech PR
3 Comments
