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Category Archives: Networking
Another PR Rabbit Hole to Avoid: Obscure Analyst Reports
I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: … Continue reading
Posted in Networking, PR Tech, Public Relations
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Fostering Insurtech Success at GILS 2019
I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors. Insurtechs demonstrated their wares, and … Continue reading
Hot Startups Join Axis Innovation at NYSE
I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed Frank invited me … Continue reading
Posted in Events, Marketing, Networking, NY Tech, Tech PR, Technology
Tagged Israeli, NYSE, startup, tech
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Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing
My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating … Continue reading
Posted in Influencer marketing, Marketing, Networking, NY Tech, Tech, Tech PR, Technology
Tagged influencer marketing, network graph, network sience, social media
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ENGAGE: NYC Reveals the King of Storytelling
I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading
Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR
Tagged bots, branding, marketing, storytelling, virtual reality
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3 Ways to Blow out Influencer Marketing Results
When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number). Then again, much has been said … Continue reading
Posted in Marketing, Networking, PR Tech, Tech PR
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