Category Archives: Fun Stuff

Getting Political in Branding and Messaging

Posted on August 21, 2019 by rgeller

It used to be a much simpler world for brand development. The tough questions related to name, design, and color.  If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your … Continue reading →

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Google, you Complete Me! (A warm Thanksgiving tale)

Posted on November 21, 2018 by rgeller

It started several months ago. I was writing a Gmail when grey words mysteriously appeared ahead of my typing. “Hmmm, must be some new functionality,” I thought.  Then: “Hey, this just might be interesting and useful!” The suggested words did … Continue reading →

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Lessons in Tech Branding from Rock Icons

Posted on August 23, 2016 by rgeller

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading →

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The Martians Have Landed, Your Pitch Stinks, We’re All Going to Die!!!

Posted on October 29, 2015 by rgeller

I was glued to third Republican presidential debate last night, watching for signs of intelligent life , when the show cut to an important announcement. It said: “Ladies and gentlemen, we interrupt our program to bring you a special bulletin … Continue reading →

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Better Call Saul the PR Hound

Posted on February 24, 2015 by rgeller

I really loved the AMC show Breaking Bad.  It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading →

Posted in Current Affairs, Fun Stuff, PR, Public Relations, Reading Files | Leave a comment

Lowbrow Branding Effort

Posted on June 29, 2012 by rgeller

There are so many important stories that I can be blogging about. The Supreme Court Decision on Obama's healthcare plan, for example, and how certain cable networks got the news wrong at first. There is also the Ann Curry affair … Continue reading →

Posted in Campaign Analysis, Current Affairs, Fun Stuff, In the News, Marketing, Sports | Leave a comment

If Data Center Tech Were Marketed like the Republican Candidates

Posted on January 30, 2012 by rgeller

I heard about the latest out of a seemingly endless number of Republican debates, and thought back in amusement about a comment a friend posted on his Facebook page.  He said, sarcastically I hope, that he was looking forward to … Continue reading →

Posted in Campaign Analysis, Current Affairs, Events, Fun Stuff | 1 Comment

Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Posted on December 20, 2011 by rgeller

Louis CK is a comic hero for every man, an unkempt alternative to the more mainstream comedians (think Seinfeld or Dane Cook).  He is irreverent, dark and just plain damn funny. I have greatly enjoyed Louie's work, inlcuding his  FX … Continue reading →

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Water Cooler Chat: Movies to See if you are in PR

Posted on December 15, 2011 by rgeller

Someone at Fusion sent around an email recommending a documentary, I replied, and before you knew it we had a lively thread about good movies to see if you are in PR – and fodder for this blog post. I … Continue reading →

Posted in Fun Stuff, PR | 6 Comments

It’s Green Day here in NY

Posted on November 17, 2011 by rgeller

Fusion painted the company green today. No, not green as in money or green tech, I mean “painting” quite literally – the Fusion PR New York team took a little break to coat the walls of its office in bright … Continue reading →

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