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Tag Archives: secret sauce
From Breakthrough IP to Market Leadership
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading
Posted in Branding, Campaign Analysis, PR, Public Relations, Tech PR, Technology Tagged intellectual property, secret sauce Comments Off on From Breakthrough IP to Market Leadership
Turn Your Secret Sauce into a PR Asset with these 4 Steps
In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component. … Continue reading
Posted in Campaign Analysis, Public Relations, Tech, Tech PR, Technology Tagged core technology, intellectual property, secret sauce Comments Off on Turn Your Secret Sauce into a PR Asset with these 4 Steps