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Recent Posts
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- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
- rgeller on That PR Campaign Rocked it – So Where’s our site Traffic?
- Paul Geller on That PR Campaign Rocked it – So Where’s our site Traffic?
- rgeller on The King is Dead – Long Live the Press Statement
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Category Archives: Public Relations
2020, PR Moment (decade) of Truth
As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We … Continue reading
Posted in PR, Public Relations, Tech, Web 2.0 Hacks, Mashups and Utilities for PR Tagged disinformation, fake news, journalism Comments Off on 2020, PR Moment (decade) of Truth
The Call was Perfect! The PR pitch, Even Better!!
Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not … Continue reading
Posted in Campaign Analysis, In the News, PR, Public Relations Comments Off on The Call was Perfect! The PR pitch, Even Better!!
Think outside the Block in Promoting your Venture: Join our 10/2 Webinar
Looking to launch or grow a blockchain venture? What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! … Continue reading
Posted in Agency news, Events, NY Tech, PR, Public Relations, Tech PR, Technology Tagged blockchain, cryptocurrency Comments Off on Think outside the Block in Promoting your Venture: Join our 10/2 Webinar
How to Contain PR Fallout from a Cyber-attack
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading
Posted in Campaign Analysis, Crisis Management, Current Affairs, PR, Public Relations Tagged crisis management, cybersecurity Comments Off on How to Contain PR Fallout from a Cyber-attack
The Do’s and Don’ts Of Handling A PR Crisis
This post is by David H. Lasker, Founder and CEO of News Exposure Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading
Posted in Campaign Analysis, Crisis Management, PR, Public Relations Tagged crisis, crisis management, PR, public relations, reputation Comments Off on The Do’s and Don’ts Of Handling A PR Crisis
United we Brand? Top Reads on Corporate Activism
Should CEOs speak out on social, civil and political issues? Should brands take a stand? Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to … Continue reading
Posted in Branding, Politics, Public Relations Tagged campaign, CSR, culture wars, politics, woke 1 Comment
Just DON’T It: Brands Fight Culture Wars at their Peril
Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. For the uninitiated, Kaepernick is … Continue reading
Posted in Branding, In the News, PR, Public Relations Tagged Colin Kaepernick, culture wars, reputation 1 Comment
Building a Fintech Startup: Top Tips, via Betaworks Panel
Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of … Continue reading
Posted in Events, Marketing, NY Tech, PR, Public Relations, Tech PR, Technology Tagged fintech Comments Off on Building a Fintech Startup: Top Tips, via Betaworks Panel
Cheap Trick: Great Band, Lousy B2B Growth Strategy
It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading
Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Public Relations, Tech PR Tagged B2B, growth hacking, marketing Comments Off on Cheap Trick: Great Band, Lousy B2B Growth Strategy
How to Stand out at a Noisy Trade Show (MWC Field Guide)
I am often asked by clients how to build trade show buzz and booth traffic. There are of course some classic ways to drum up traffic, such as offering freebies of some sort. It can be especially challenging when you’re … Continue reading
Posted in PR, PR Tech, Public Relations, Tech PR, Technology Tagged marketing, MWC, public relations, technology, trade show Comments Off on How to Stand out at a Noisy Trade Show (MWC Field Guide)