If social media were a brand, it’s one that I think most would agree has been tarnished.
The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.
And it’s not just about Facebook or even social media. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile.
These things are not likely to fade away or radically change anytime soon. But fixes are needed, from the industry side and it seems certain that lawmakers and regulators will have a growing hand too.
This may lead some to wonder what to do in the interim. Are the waters safe for social media marketing? Should brands hedge their bets? There’s a #DeleteFacebook movement and rising tide to wean ourselves off our device addictions.
Amidst these trends I thought I’d investigate what people who work in the field have to say. So I sent the note below around, and will be running the answers in a series of posts.
(I was not sure what to expect. Would they gloss over the challenges or suggest major changes? interestingly, this Digiday articles says Facebook advertisers are staying the course).
It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat. So check out the inquiry below and stay tuned for answers in the coming days.
Thanks for reading.
Defending your Social Influence
I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.
Trust in social media and journalism are at an all-time low. Facebook’s problems have cast a pall over the social platform space. Social sharing saw a decline for the first time this year. Digital media and ads continue to grow as journalism and organic social suffer, ad fraud continues to be a problem, and mistrust between all in the ecosystem prevails.
In this climate, it can be hard to distinguish smart digital marketing from hacking a broken system, and legitimate news vs. disinformation, hype and outright fake, lying news.
Some say it is an awkward adolescence for social media; others say we have built a shaky house of cards that can’t continue without significant changes (well, I kind of wrote that).
So, what do you say?
- Are the social media waters still safe for marketing?
- Have you been recommending a change in strategy regarding social media?
- What comes after social media?
- Can the ship be righted?
- Is Facebook still a good place to invest in social media marketing?
- Have these changes affected your social media habits for personal brand building?
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