Category Archives: PR

Check out our New Podcast: PR, Done & Doner

Posted on October 21, 2021 by rgeller

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading →

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Osaka Episode puts Media, Sports and Celebrity on Trial

Posted on June 2, 2021 by rgeller

By now you have likely heard of the biggest news from the first days of the French Open this past weekend.  It was actually about no news, or rather the refusal of one of the shining stars to engage in … Continue reading →

Posted in Branding, Current Affairs, In the News, PR | Comments Off on Osaka Episode puts Media, Sports and Celebrity on Trial

You’re out of your Bleeping PR Head – or Should be

Posted on April 27, 2021 by rgeller

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading →

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From Breakthrough IP to Market Leadership

Posted on March 9, 2021 by rgeller

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading →

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Robin Schaffer on Maximizing Analyst Relations

Posted on January 12, 2021 by rgeller

It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading →

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How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt

Posted on October 29, 2020 by rgeller

An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840.  More recently, the … Continue reading →

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Tesla Slams the Brakes on PR

Posted on October 15, 2020 by rgeller

The EV blog  Electrek broke the news last week that Tesla is dissolving its PR department.  Editor-in-chief  Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading →

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Start Making Sense: Helping Tech Brands tell their Stories

Posted on July 28, 2020 by rgeller

I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking … Continue reading →

Posted in Agency news, Branding, Events, Interviews, Marketing, PR, Public Relations, Tech PR | 4 Comments

Tales from the Tech PR Bunker

Posted on April 16, 2020 by rgeller

Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right?  People are stuck at home and clamoring for distraction and new episodes, er, posts. So … Continue reading →

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Taking on the PR Agency Haters

Posted on February 25, 2020 by rgeller

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading →

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