Tag Archives: culture wars

United we Brand? Top Reads on Corporate Activism

Should CEOs speak out on social, civil and political issues?  Should brands take a stand? Back in the day (meaning just a few years ago) the answers were easier.  It was a more innocent time and easier for businesses to … Continue reading

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Just DON’T It: Brands Fight Culture Wars at their Peril

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador.  He’s polarizing, but the bold move seemed to sync with their brand.  For the uninitiated, Kaepernick is … Continue reading

Posted in Branding, In the News, PR, Public Relations | Tagged , , | 1 Comment