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Author Archives: rgeller
Is that paid PR Opportunity worth it? 5 Experts Chime In
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and … Continue reading
Posted in Campaign Analysis, Marketing, PR, Public Relations, Tech PR
Tagged content marketing
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2020, PR Moment (decade) of Truth
As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We … Continue reading
Posted in PR, Public Relations, Tech, Web 2.0 Hacks, Mashups and Utilities for PR
Tagged disinformation, fake news, journalism
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Gazelles Learn to Dance with Elephants at InsurTechNY
Insurtech startups and insurance carriers: they’re the perfect combo. Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit. … Continue reading
Posted in Events, NY Tech, PR, Tech PR, Technology
Tagged insurtech, marketing, PR, startup
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How to Overcome Startup PR Challenges
Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much … Continue reading
Posted in Branding, PR, Reading Files, Tech, Tech PR
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He fired me and Launched my Career in Tech PR
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope … Continue reading
Posted in Events, PR, Tech, Tech PR
Tagged AES, audio, broadcasting, careers, engineering, NAB
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The Call was Perfect! The PR pitch, Even Better!!
Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not … Continue reading
Posted in Campaign Analysis, In the News, PR, Public Relations
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Webinar: Scoring Great PR for you Blockchain Venture
You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share above in this post. … Continue reading
Posted in Uncategorized
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Art of Communication: Q & A with Norm Magnusson
My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort. But Cecilia would not steer me wrong, and she raves about … Continue reading
Posted in Events
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Think outside the Block in Promoting your Venture: Join our 10/2 Webinar
Looking to launch or grow a blockchain venture? What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! … Continue reading
Posted in Agency news, Events, NY Tech, PR, Public Relations, Tech PR, Technology
Tagged blockchain, cryptocurrency
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How to Contain PR Fallout from a Cyber-attack
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading
Posted in Campaign Analysis, Crisis Management, Current Affairs, PR, Public Relations
Tagged crisis management, cybersecurity
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