Author Archives: rgeller

Cheap Trick: Great Band, Lousy B2B Growth Strategy

Posted on April 2, 2019 by rgeller

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading →

Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Public Relations, Tech PR | Tagged , , | Leave a comment

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Posted on March 12, 2019 by rgeller

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.  They’re competing against well-known companies that … Continue reading →

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Startup PR Myths Debunked

Posted on February 21, 2019 by rgeller

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. … Continue reading →

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Welcome to the Self-correcting Media Maelstrom

Posted on January 30, 2019 by rgeller

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours … Continue reading →

Posted in Current Affairs, In the News, Public Relations, Social Media, Technology, Web 2.0 | Tagged , , , , | 1 Comment

Why AI won’t Replace PR

Posted on January 17, 2019 by rgeller

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle … Continue reading →

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How to Social in 2019: Experts Share their Views

Posted on January 10, 2019 by rgeller

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading →

Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized | Tagged , , , , , | 1 Comment

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Posted on December 20, 2018 by rgeller

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications.  It is the latest in my series of interviews with industry experts (see this post, which sets the stage). My good friend … Continue reading →

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Neal Schaffer on Social Media Challenges & Opportunities for 2019

Posted on December 12, 2018 by rgeller

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing.  Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of … Continue reading →

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Frank Strong on Next Steps in Social Media Marketing

Posted on December 11, 2018 by rgeller

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic.  In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR … Continue reading →

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Posted on December 5, 2018 by rgeller

I have been blogging about challenges confronting digital PR and social media marketing.  You can read those posts to learn more.  In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading →

Posted in Interviews, PR, PR Tech, Public Relations, Social Media, Uncategorized, Web 2.0 | Tagged , , , , , | Leave a comment