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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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- fake news
- hype
- influencer marketing
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
How Much is that Puff Piece in the Window?
My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media. That post was seven years ago. I am writing again because the issue … Continue reading
Posted in Campaign Analysis, Paid media, PR, Public Relations Comments Off on How Much is that Puff Piece in the Window?
Scott and Kara Chime in on the State of Media and big PR Reveals
I really enjoy tuning into the Pivot podcast, hosted by Kara Swisher and Scott Galloway, twice weekly. The two have a great rapport, and cover tech, media and poltical news in a fun and entertaining way. If the names are … Continue reading
Our Songs and Your Tech News – Not So Different
It’s been a fun experience, starting a band (Bobby G and the Bohemians) with friends over the past few years – but it hasn’t been without its challenges. One can best be explained in an anecdote. In my effort to … Continue reading
Posted in Branding, Campaign Analysis, Fun Stuff, PR Tagged band promotion, music Comments Off on Our Songs and Your Tech News – Not So Different
Did PR Help Make the Beatles the GOAT Band?
I sometimes play a game with friends, asking “Stones or Beatles, which band rules?” More than a few choose the Rolling Stones; I am solidly in the Beatles camp. They always impressed me as the best hit makers, with original … Continue reading
Posted in Branding, Fun Stuff, PR, Public Relations Tagged Brian Epstein, music, The Beatles Comments Off on Did PR Help Make the Beatles the GOAT Band?
Help! The AI Ate my Web Search! Will SEO Ever be the Same?
Your company has fought long and hard to climb in the search engine results. But SEO is changing, driven by AI and new ways in which we find info and answers online. Is it time to panic? How can companies … Continue reading
Tech CEO Reputation and Impact: Top Takeaways from Shahar Silbershatz Interview
I had a great chat recently with Shahar Silbershatz, CEO of reputation management and analytics firm Calber. He joined the podcast to discuss the impact of executive brands on company reputation and business. That was the just the main course; … Continue reading
Posted in Politics, Public Relations Comments Off on Tech CEO Reputation and Impact: Top Takeaways from Shahar Silbershatz Interview
What is the impact of a rock star CEO on a company’s brand?
In PR circles we talk about the importance of building executive profiles and visibility. Leaders who are in the news can serve as ambassors for the company brand; and their visibility can advance the goals of the business. But let’s … Continue reading
Posted in Campaign Analysis, In the News, Podcast Comments Off on What is the impact of a rock star CEO on a company’s brand?
PR that Minor News? Research into Poltical Yard Signs Holds an Answer
I have been working with PR teams for over twenty years. In all that time, some of the same questions keep coming up about press releases. No, not “is the press release dead yet?” The one I had in mind … Continue reading
Posted in Campaign Analysis, Marketing, PR, Public Relations, Reading Files Comments Off on PR that Minor News? Research into Poltical Yard Signs Holds an Answer
Want to get PR Buzz Like Apple? Just Ask ChatGPT How
I saw a MarketingProfs story about the state of generative AI in PR. The article, written by Ayaz Nanji, includes stats from a recent MuckRack survey that show growing adoption: Some 64% of PR professionals say they are exploring the … Continue reading
Saul Marquez on How to Build Brand with a CEO Podcast
Have you ever considered launching a CEO or executive podcast but don’t know where to start? It’s really not that hard, doesn’t have to cost much – and you can earn real ROI without having to build a vast audience, … Continue reading
Posted in Interviews, Podcast Tagged branding, podcasting, Thought Leadership Comments Off on Saul Marquez on How to Build Brand with a CEO Podcast
