Author Archives: rgeller

Hail the Superforecasters: Towards Better Predictions in Tech and PR   

Posted on March 8, 2022 by rgeller

I  recently listened to a podcast that radically changed my thinking about forecasts.  In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts.  The … Continue reading →

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Top Tech Words to Banish in 2022

Posted on January 24, 2022 by rgeller

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused.  It’s based on thousands of submissions from around the world.  As reported in CNN. The 2021 list includes an interesting … Continue reading →

Posted in Fun Stuff, PR, Reading Files | 2 Comments

Your Amazing Succession PR Scene Translator

Posted on November 29, 2021 by rgeller

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity).   There’s great writing, a superb cast, and always lots … Continue reading →

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What’s your Hype Cycle Time?

Posted on October 27, 2021 by rgeller

How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading →

Posted in Campaign Analysis, Marketing, Public Relations, Tech PR | Tagged , | 1 Comment

Check out our New Podcast: PR, Done & Doner

Posted on October 21, 2021 by rgeller

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading →

Posted in Agency news, Interviews, PR, Public Relations | Comments Off on Check out our New Podcast: PR, Done & Doner

No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Posted on September 1, 2021 by rgeller

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading →

Posted in In the News, Tech PR, Technology | Tagged , | 1 Comment

Introducing PR, Done and Doner!

Posted on August 3, 2021 by rgeller

We are proud to introduce PR: Done and Doner, a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, … Continue reading →

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Osaka Episode puts Media, Sports and Celebrity on Trial

Posted on June 2, 2021 by rgeller

By now you have likely heard of the biggest news from the first days of the French Open this past weekend.  It was actually about no news, or rather the refusal of one of the shining stars to engage in … Continue reading →

Posted in Branding, Current Affairs, In the News, PR | Comments Off on Osaka Episode puts Media, Sports and Celebrity on Trial

Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

Posted on May 28, 2021 by rgeller

I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: … Continue reading →

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You’re out of your Bleeping PR Head – or Should be

Posted on April 27, 2021 by rgeller

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading →

Posted in Branding, Campaign Analysis, Marketing, PR, Tech PR | Comments Off on You’re out of your Bleeping PR Head – or Should be