Author Archives: rgeller

Diego Pineda on Why you Need Thought Leadership vs. Content Marketing

Posted on June 29, 2022 by rgeller

I saw a piece of content that drew me in recently.  It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. My first … Continue reading →

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He fired me and Launched my Career in Tech PR

Posted on June 13, 2022 by rgeller

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope … Continue reading →

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Top Crypto Reporter offers Tips for PR and Startups

Posted on June 2, 2022 by rgeller

If you work for a crypto or blockchain company and want to improve visibility and marketing results, check out our latest podcast. Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications … Continue reading →

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What’s so Funny about Peace, Hype and Understanding?

Posted on May 5, 2022 by rgeller

Hype has been getting a bad name recently. Trump was under legal scrutiny in NY for variously overhyping or underhyping his assets (depending on the situation). Burger King got sued for inflating their burgers in ads. And many in the … Continue reading →

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Frank Strong on the State of PR Tech

Posted on April 13, 2022 by rgeller

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview). The PR job of has never been … Continue reading →

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Hail the Superforecasters: Towards Better Predictions in Tech and PR   

Posted on March 8, 2022 by rgeller

I  recently listened to a podcast that radically changed my thinking about forecasts.  In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts.  The … Continue reading →

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Top Tech Words to Banish in 2022

Posted on January 24, 2022 by rgeller

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused.  It’s based on thousands of submissions from around the world.  As reported in CNN. The 2021 list includes an interesting … Continue reading →

Posted in Fun Stuff, PR, Reading Files | 2 Comments

Your Amazing Succession PR Scene Translator

Posted on November 29, 2021 by rgeller

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity).   There’s great writing, a superb cast, and always lots … Continue reading →

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What’s your Hype Cycle Time?

Posted on October 27, 2021 by rgeller

How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading →

Posted in Campaign Analysis, Marketing, Public Relations, Tech PR | Tagged , | 1 Comment

Check out our New Podcast: PR, Done & Doner

Posted on October 21, 2021 by rgeller

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading →

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