Author Archives: rgeller

Webinar: Scoring Great PR for you Blockchain Venture

Posted on October 24, 2019 by rgeller

You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share above in this post. … Continue reading →

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Art of Communication: Q & A with Norm Magnusson

Posted on October 14, 2019 by rgeller

My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort.  But Cecilia would not steer me wrong, and she raves about … Continue reading →

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Think outside the Block in Promoting your Venture: Join our 10/2 Webinar

Posted on September 26, 2019 by rgeller

Looking to launch or grow a blockchain venture?  What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention.  If the average user is slammed with info and updates, just think about journalists! … Continue reading →

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How to Contain PR Fallout from a Cyber-attack

Posted on September 11, 2019 by rgeller

Fusion PR works extensively in the cyber security space.  We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading →

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Getting Political in Branding and Messaging

Posted on August 21, 2019 by rgeller

It used to be a much simpler world for brand development. The tough questions related to name, design, and color.  If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your … Continue reading →

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The Do’s and Don’ts Of Handling A PR Crisis

Posted on August 14, 2019 by rgeller

This post is by David H. Lasker, Founder and CEO of News Exposure   Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading →

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United we Brand? Top Reads on Corporate Activism

Posted on August 6, 2019 by rgeller

Should CEOs speak out on social, civil and political issues?  Should brands take a stand? Back in the day (meaning just a few years ago) the answers were easier.  It was a more innocent time and easier for businesses to … Continue reading →

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Just DON’T It: Brands Fight Culture Wars at their Peril

Posted on July 3, 2019 by rgeller

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador.  He’s polarizing, but the bold move seemed to sync with their brand.  For the uninitiated, Kaepernick is … Continue reading →

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Fostering Insurtech Success at GILS 2019

Posted on June 25, 2019 by rgeller

I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors. Insurtechs demonstrated their wares, and … Continue reading →

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How to Become a Media Darling

Posted on June 20, 2019 by rgeller

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. So … Continue reading →

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