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Author Archives: rgeller
Diego Pineda on Why you Need Thought Leadership vs. Content Marketing
I saw a piece of content that drew me in recently. It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. My first … Continue reading
Posted in Podcast
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He fired me and Launched my Career in Tech PR
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope … Continue reading
Posted in Uncategorized
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Top Crypto Reporter offers Tips for PR and Startups
If you work for a crypto or blockchain company and want to improve visibility and marketing results, check out our latest podcast. Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications … Continue reading
Posted in Podcast
Tagged blockchain, crypto, media relations, startup
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Frank Strong on the State of PR Tech
I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview). The PR job of has never been … Continue reading
Hail the Superforecasters: Towards Better Predictions in Tech and PR
I recently listened to a podcast that radically changed my thinking about forecasts. In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. The … Continue reading
Posted in Current Affairs, In the News, Technology
Tagged analyst, forecast, futurist
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Top Tech Words to Banish in 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting … Continue reading
Posted in Fun Stuff, PR, Reading Files
2 Comments
Your Amazing Succession PR Scene Translator
I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). There’s great writing, a superb cast, and always lots … Continue reading
Posted in Crisis Management, Current Affairs, Public Relations, Television, TV
Tagged Succession
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What’s your Hype Cycle Time?
How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading
Check out our New Podcast: PR, Done & Doner
I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading
Posted in Agency news, Interviews, PR, Public Relations
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