Author Archives: rgeller

Friends from Israeli Tech Speak out on the Conflict, PR and Media

I have been blogging about the war in Israel, as you may have read. It hits close to home, as I have family there, and Fusion PR works extensively with the Israeli tech sector. But it is not my home. … Continue reading

Posted in In the News, Podcast, Politics | Tagged , , | Comments Off on Friends from Israeli Tech Speak out on the Conflict, PR and Media

Former Israeli PM to US Media: “Do Your Jobs, Show the Truth!”

The conflict stemming from Hamas’s attack on Israel has reopened wounds and laid bare raw emotions related to the unsettled state of affairs there. Many are voicing strong opinions and I am disheartened to see all the anti-Israel sentiment. To … Continue reading

Posted in Politics | Tagged , , , | Comments Off on Former Israeli PM to US Media: “Do Your Jobs, Show the Truth!”

PR During Wartime: an FAQ

I am Jewish, love Israel, and have friends, family and clients there. But you don’t have to be Jewish or any of the above to be horrified by the attack on Israel. The details can leave you speechless.  A client … Continue reading

Posted in Uncategorized | Tagged , , , , , | Comments Off on PR During Wartime: an FAQ

Crisis Management Lessons from the Latest Influencer Scandals

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership … Continue reading

Posted in Crisis Management, In the News, Influencer marketing, Podcast, PR, Public Relations, Social Media | Comments Off on Crisis Management Lessons from the Latest Influencer Scandals

Looking forward to the next posts and podcasts

Things are a bit slow due to the summer schedule but please stay tuned!

Posted in Uncategorized | Comments Off on Looking forward to the next posts and podcasts

PR Gets Personal

Personal branding; some love it and some dismiss it as an exercise in narcissism and self promotion. But promoting personalities vs. company brands is a key part of PR.  Whether you are old, young, building your own profile, or your … Continue reading

Posted in Branding, Podcast | Tagged , , , | Comments Off on PR Gets Personal

Defining PR: Top Tips, AI Tools and Takeaways

I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this below). It was a great panel and … Continue reading

Posted in Apps, PR Tech, Tech, Tech PR | Tagged , , | Comments Off on Defining PR: Top Tips, AI Tools and Takeaways

Greg Hartley on How to Increase the Power of your Message with Body Language

I am constantly searching for podcast and YouTube content to enjoy while I am out running or driving.  The ones I like most are about music and true crime. Through the latter interest I discovered the Behavior Panel, a YouTube … Continue reading

Posted in Podcast | Tagged , , , | Comments Off on Greg Hartley on How to Increase the Power of your Message with Body Language

That PR Campaign Rocked it – So Where’s our site Traffic?

I’ve had many conversations about the PR and website traffic connection. They often sound something like this. “We had a great PR campaign! Where’s all our site traffic?!!” This inevitably leads to questions and recriminations: Understanding the PR and SEO … Continue reading

Posted in Campaign Analysis, PR, PR Tech | Tagged , | 2 Comments

Learn How ChatGPT and AI are Transforming PR

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico, CEO and Co-founder of Epistemic … Continue reading

Posted in Podcast, PR Tech, Public Relations | Tagged , , | Comments Off on Learn How ChatGPT and AI are Transforming PR