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Recent Posts
- Did PR Help Make the Beatles the GOAT Band?
- Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Tech CEO Reputation and Impact: Top Takeaways from Shahar Silbershatz Interview
- What is the impact of a rock star CEO on a company’s brand?
- PR that Minor News? Research into Poltical Yard Signs Holds an Answer
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Campaign Analysis
Turn Your Secret Sauce into a PR Asset with these 4 Steps
In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component. … Continue reading
Posted in Campaign Analysis, Public Relations, Tech, Tech PR, Technology Tagged core technology, intellectual property, secret sauce Comments Off on Turn Your Secret Sauce into a PR Asset with these 4 Steps
Robin Schaffer on Maximizing Analyst Relations
It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading
Posted in Campaign Analysis, PR, Public Relations, Uncategorized Tagged analyst relations, industry analyst Comments Off on Robin Schaffer on Maximizing Analyst Relations
Secret Sauce: What it is, and How to Apply for best PR Results
It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom. I like “secret sauce”. Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution … Continue reading
Posted in Campaign Analysis, Public Relations, Tech, Tech PR Comments Off on Secret Sauce: What it is, and How to Apply for best PR Results
How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840. More recently, the … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics, PR, Public Relations Tagged journalism, October surprise, politics Comments Off on How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
Breaking Down PR’s Fourth Wall with ABM
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break … Continue reading
Posted in Campaign Analysis, Marketing, Tech, Tech PR, Technology Tagged ABM, B2B, PR, public relations, sales 1 Comment
PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered … Continue reading
Posted in Campaign Analysis, Crisis Management, Current Affairs Tagged Coronavirus, Covid-19, PR Comments Off on PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic
Is that paid PR Opportunity worth it? 5 Experts Chime In
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and … Continue reading
Posted in Campaign Analysis, Marketing, PR, Public Relations, Tech PR Tagged content marketing Comments Off on Is that paid PR Opportunity worth it? 5 Experts Chime In
The Call was Perfect! The PR pitch, Even Better!!
Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not … Continue reading
Posted in Campaign Analysis, In the News, PR, Public Relations Comments Off on The Call was Perfect! The PR pitch, Even Better!!
How to Contain PR Fallout from a Cyber-attack
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading
Posted in Campaign Analysis, Crisis Management, Current Affairs, PR, Public Relations Tagged crisis management, cybersecurity Comments Off on How to Contain PR Fallout from a Cyber-attack
The Do’s and Don’ts Of Handling A PR Crisis
This post is by David H. Lasker, Founder and CEO of News Exposure Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading
Posted in Campaign Analysis, Crisis Management, PR, Public Relations Tagged crisis, crisis management, PR, public relations, reputation Comments Off on The Do’s and Don’ts Of Handling A PR Crisis