Frank Strong on the State of PR Tech

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview).

The PR job of has never been more challenging.  Tech can help, but it is not always easy to know where to invest. Agencies need to decide how much to spend and how to earn ROI from their tech investments. Ideally, it helps them up their game without excessive fee impact. Internal PR teams also rely on PR tech.

So check out the podcast as Frank does a great job of covering a complex and diverse arena in less than 45 minutes. He is an authority, and is often doing reviews, roundups and vendor briefings (see below for some examples).

He speaks in detail on the topics and others:

  • The latest and greatest, from the incumbents and challengers
  • Where to invest for best results
  • How to DIY with free tools
  • The impact of AI and NLP
  • Areas for improvement

Thanks again Frank, for coming on the podcast and sharing your expertise.

Additional Resources from Sword & the Script

Examples of Frank’s Briefings and Reviews

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