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- rgeller on The King is Dead – Long Live the Press Statement
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Category Archives: Tech
Startup PR Myths Busted, via NY Tech Meetup
The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. … Continue reading
Tech has an image problem. How do we fix it?
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading
Posted in Public Relations, Tech, Technology, Uncategorized Tagged hournalism, media, public relations, Silicon Valley, tech industry Comments Off on Tech has an image problem. How do we fix it?
Will Ad Tech Stumbles Drive More Budget to PR?
PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading
Posted in Agency news, Branding, Current Affairs, Marketing, PR, Public Relations, Tech Comments Off on Will Ad Tech Stumbles Drive More Budget to PR?
It’s the End of the Truth as we Know it – is PR fine?
It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading
Posted in PR, Public Relations, Tech, Web/Tech Tagged fake news, journalism, media, post-truth, PR, public relations Comments Off on It’s the End of the Truth as we Know it – is PR fine?