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- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
- rgeller on That PR Campaign Rocked it – So Where’s our site Traffic?
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Category Archives: PR
Pan for Media Gold with Newswhip Social Data
I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around with the software, … Continue reading
Posted in PR, PR Tech, Tech PR, Technology Tagged earned media, PR, PR measurement, social media, social network Comments Off on Pan for Media Gold with Newswhip Social Data
Pitch about Nothing – Good PR or Con Job?
I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this. But key experiences along … Continue reading
Lin Pophal on the Evolving Role and Field of PR
I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading
Posted in Books, In the News, PR, Public Relations, Reading Files Tagged future of PR, journalism, media, PR, public relations Comments Off on Lin Pophal on the Evolving Role and Field of PR
See You at Social Tools Summit Next Week
I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer … Continue reading
Posted in Branding, Events, Influencer marketing, Marketing, PR, Uncategorized Tagged Social Tools Summit Comments Off on See You at Social Tools Summit Next Week
4 PR Lessons From Comedy via Seinfeld and Stern
I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of … Continue reading
Posted in Branding, In the News, Interviews, Marketing, PR, Public Relations 2 Comments
Will Ad Tech Stumbles Drive More Budget to PR?
PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading
Posted in Agency news, Branding, Current Affairs, Marketing, PR, Public Relations, Tech Comments Off on Will Ad Tech Stumbles Drive More Budget to PR?
PR for Dummies, via Trump and the Mooch
The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics, PR Comments Off on PR for Dummies, via Trump and the Mooch
Jennifer Johnson Schools on PR and Positioning at NYETM
I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of … Continue reading
Facebook Redefines News. PR will Never be the Same
Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading
Posted in In the News, PR, PR Tech, Social Media, Technology Tagged Facebook, journalism, media, news, PR, public relations, social media 1 Comment
It’s the End of the Truth as we Know it – is PR fine?
It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading
Posted in PR, Public Relations, Tech, Web/Tech Tagged fake news, journalism, media, post-truth, PR, public relations Comments Off on It’s the End of the Truth as we Know it – is PR fine?
