Author Archives: rgeller

Osaka Episode puts Media, Sports and Celebrity on Trial

Posted on June 2, 2021 by rgeller

By now you have likely heard of the biggest news from the first days of the French Open this past weekend.  It was actually about no news, or rather the refusal of one of the shining stars to engage in … Continue reading →

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Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

Posted on May 28, 2021 by rgeller

I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: … Continue reading →

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You’re out of your Bleeping PR Head – or Should be

Posted on April 27, 2021 by rgeller

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading →

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From Breakthrough IP to Market Leadership

Posted on March 9, 2021 by rgeller

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading →

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

Posted on February 3, 2021 by rgeller

In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.  … Continue reading →

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Robin Schaffer on Maximizing Analyst Relations

Posted on January 12, 2021 by rgeller

It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading →

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Secret Sauce: What it is, and How to Apply for best PR Results

Posted on December 7, 2020 by rgeller

It can go by various names.  IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom.   I like “secret sauce”.   Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution … Continue reading →

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How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt

Posted on October 29, 2020 by rgeller

An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840.  More recently, the … Continue reading →

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Tesla Slams the Brakes on PR

Posted on October 15, 2020 by rgeller

The EV blog  Electrek broke the news last week that Tesla is dissolving its PR department.  Editor-in-chief  Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading →

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Breaking Down PR’s Fourth Wall with ABM

Posted on September 15, 2020 by rgeller

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set).  Actors breach this wall when they talk to the audience.  Similarly, PR is being challenged to break … Continue reading →

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